MANILA, PHILIPPINES — Advancements in technology have made it easier for brands to tailor their marketing strategies, understand how their consumers are evolving, and reach their target audience — all with real-time accuracy and predictability. The data necessary to build a successful campaign is conveniently accessible, but relying solely on hard data isn’t enough.
The cold numbers of purely data-driven thinking could create a disconnection between consumers and the brand. Although multiple AI functions could address this, nothing could compare to people’s innate creativity and the magic of human touch — both of which cannot be mimicked by AI.
Omnicom Media Group recognizes the importance of human creativity and technology in crafting the perfect marketing strategy and strives to balance both through its new arm, Hearts & Science. “What makes Hearts & Science a unique media brand for Omnicom Media Group is that it’s founded with a special focus on data analytics and a strong foundation of heart as its anchor in crafting effective campaigns for our client partners,” explained Omnicom Media Group Philippines CEO Mary Buenaventura. This new brand melds the insights driven from data and translates those into humanistic ideas and executions that resonate with the right audience at the right time. It’s bridging humanity and technology for future-proof marketing.
“The Filipinos’ lifestyle and media habits have evolved drastically — digital now leads where traditional media used to reign; consumers are more receptive to brands that recognize their personal values; and the success of using influencers as a marketing tool is largely based on their relatability with followers. However, we know that brands work within set marketing parameters,” shared Hearts & Science General Manager Ma. Fenina Marquez.
“At Hearts and Science, we believe that the best way to create an advantage for our clients in a fragmented landscape and cluttered market is to recognize the importance of building a connection between brands and their intended audience. Not just reaching them, but rather engaging with them and making memorable brand experiences.”
In partnership with adobo Magazine, Omnicom Media Group will officially launch Hearts & Science in the Philippines through an event called Building Brands through Hearts & Science. This exclusive gathering for marketers will be held on October 09 at the Manila House, Seven NEO, Taguig, from 4:00 p.m. to 6:00 p.m.
Expect insightful and heartwarming sessions from Omnicom Media Group representatives and a multi-course meal and free-flowing drinks. The night of celebrations will be capped off with networking among peers.
Join us for this exciting event and witness marketing evolution as it happens.
Stay tuned for more details on the event here.
