Venue: Regal Hongkong Hotel, Hong Kong
An employee posts an offensive Facebook comment. Confidential information is leaked on social media. A disgruntled customer slams your brand online. Your social media campaign backfires. Any of these situations can happen to your organisation. No business is spared from the risks of social media. It does not matter whether your brand is inactive on social media. As long as customers are on social, your corporate reputation will always be at stake. Read more
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