Much has been made of Pinoy’s penchant for green jokes, but two of them, Robbie Dinglasan and Titus Reyes, found another way to go green. For their effort, Singapore producer/creative Gordon Tan and they were honored by AdAsia’s Green Awards 2008.
Launched by AdAsia Editor-in-chief and BluePrint CEO Allein Moore last year, the competition singles out ads, direct marketing campaigns, multinationals and enterprises in Singapore that promote or exemplify significant reduction of carbon footprints.
While no one entry in the advertising category was deemed the best, the jury chose 15 outstanding ads—one of which was Dinglasan’s and Reyes’ video for light manufacturer Megaman.
Megaman manufactures light bulbs using recycled materials and designs them to be 100% recyclable. Even its factories in China reduce their carbon footprint in the manufacturing. Not only does a Megaman bulb save energy and last 15 times longer than a conventional incandescent bulb; each one is made with little to no adverse effect on the environment.
“That was pretty much the brief,” said Dinglasan, a freelance director who works out of Bangkok. “I took on the role as Creative Director, and my writer Titus Reyes came up with the concept. We took our inspiration from Megaman’s ‘no or almost no carbon footprint’ policy and thought that the corporate video should do the same.”
The duo’s idea was not to waste any resource in producing this three-minute piece of “industrial cinema.” They decided to use stock footage and images – “recycling” it — courtesy of Getty Hong Kong. Only a few additional scenes had to be shot. Thus, they reduced the use of fuel, electricity, etc., all in the spirit of eco-friendliness.
Post was done at Soho Asia Post Bangkok, the music score composed in Kuala Lumpur. Fittingly, all the “travel” between Singapore, Malaysia, Thailand and China was via Yahoo! Messenger and email.
“We even took public transport in Bangkok!” laughs Dinglasan. “In the end, I would say a very small carbon footprint was left in the creation of the final material.”
The winners of the inaugural AdAsia Green Awards were presented in the January-February issue of the Singapore-based magazine.
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