SINGAPORE — Spikes Asia has announced the speakers for the Spikes Asia Academy. Aptly themed “Fear-proof,” the academy boasts of two award-winning creatives as its Co-deans: Guan Hin Tay, Creative Chairman of BBDO Singapore, and Merlee Jayme, Chairmom/Founder of The Misfits Camp.
Guan Hin is a renowned creative who founded TGH Collective, before which he was Regional CCO at JWT. He has worked at agencies including Saatchi & Saatchi and Leo Burnett, and is known for matching flawless execution with inspiring creative ideas and solving clients’ business challenges while staying true to the DNA of their brand.
Meanile, Merlee is known as The Chairmom, a title she holds dear to her heart. She has been recognized with the Hall of Fame Award by the 4As Creative Guild, The New York Festivals Creative Achievement Award, and CEO of the Year by the International Association of Business Communicators. As Chief Creative Officer, she has pushed Dentsu International Asia and Pacific to greater heights by pushing insights and innovation, and inspiring creative collaboration.
Along with Guan Hin and Merlee are world-renowned executives, directors, and creative superstars who will inspire and challenge the participants, including Uma Rudd Chia, Co-founder and Executive Creative Director at KVUR, and Masterclass motivator Christian Chua as keynote speakers; BBDO Pakistan’s Atiya Zaidi, FCB Shout’s Shaun Tay, and Meta Creative Shop’s Angela Bassichetti in the growth panel, and; Iris Singapore’s Rebecca Nadilo, Yell Advertising’s Dissara Ohm Udomdej and TikTok Creative Lab’s Nikhil Sandhu for the future panel.
The conference will also highlight two topics: “Insights into Japan: Success in a Taboo Market” and “Be Fearless in the Face of AI – An Exclusive Conversation with Sir Martin Sorrell.”
In the hope of transforming fear from an inhibiting force into a powerful tool for creativity, Future Proof seeks to help creators harness their fear to unlock their full potential by making it a valuable resource for personal growth, innovation, and achievement.
Spikes Asia Academy is a two-day immersive and rigorous learning experience for emerging talents held from March 13 to 14. The program is for APAC-based creatives and brand marketers under 30 with at least one year of industry experience. To register, click here.
adobo Magazine is an official media partner of Spikes Asia 2024.
