MANILA, PHILIPPINES — Even though Covid-19 is considered as an endemic rather than a pandemic situation these days, there are still multiple variants coming out, the effects of which are still unknown. Add the Russia-Ukraine war that resulted in the increase in oil prices and the world has what seems to be a rollercoaster ride of situations that it needs to handle.
With this year’s “The Turning Point — Post-Pandemic Consumer Insights and Trends” theme, Synergy‘s Consumer Insighting and Storytelling WebCon takes into account the historical perspective of pandemics and its effect on cultural renewal. With every pandemic that happened in the past, there has been a rebirth that followed. Will this be the same for our time?
What opportunities lie before us? How are consumers and businesses adjusting and coping with the many changes constantly happening? What challenges are people facing now and in the future? Are we truly on the road to recovery or should we be on the lookout to brace ourselves for more pitfalls?
These and more will be tackled and discussed in-depth during the event. “The Turning Point – Post-Pandemic Consumer Insights and Trends” CIS Webcon will be held on November 24 and 25 starting at 1:30 PM – a virtual event where everyone gets to have a closer look at post-pandemic consumer insights and trends.
The event invite states: “We are at a crossroads. Let’s deep dive into the new world of post-covid consumers and the new paths they are taking, and potentially trek with insights and trends that will help brands and companies to successfully navigate through the fork ahead – we are at THE TURNING POINT.”
On Day One of the webcon, “The Consumer Awakens” sub-theme will identify new consumer needs based on recent research and understand the trends that can help pinpoint future needs and customer expectations.
On Day Two, it will be all about New Beginnings and stories that can provide innovative ideas and inspire people to address different consumer needs that emerged due to the pandemic that still continue to evolve in this endemic stage. What is the role of brand purpose, trust, of sustainability, and what other frames of reference are there for brands to consider in their strategies and plans?
The event will feature the CEO & Chairman of Havas-Ortega as the Keynote Speaker who’ll be discussing the renaissance from pandemics. What are the new realities and new expectations for marketing and businesses?
CISW will also have Martin Oxley of Buzzback, Joan Penaflorida of Yondu, Inc. Emma Mclnnes of YouGov, Roki Ferrer of Dentsu, Mels Timan of Nutriasia, Josh Aragon of Zagana.com, Anna Lagon of Bayo, and Germaine Reyes of Synergy Market Research. Ron Molina of Ginebra San Miguel, Phil Tiongson of Havas Ortega, Rondell Torres of Unilever, and speakers from ACEN, the Philippine Retailers’ Association, the Bank Marketing Association of the Philippines, 4As, and others to be announced soon. Our moderator will be Yayu Javier of Avanza Philippines.
Each day will have at least six speakers and will definitely be filled with insights, learnings, and many bits of knowledge that each one can share with their respective companies for strategic planning and program development.
For more information, please visit www.consumerinsighting.com.
For inquiries, email seminars@synergy.ph or call +632 7957 4588.
