LJUBLJANA, SLOVENIA — This year’s 29th International Festival of Creativity, the Golden Drum, is going back to its roots, its creative essence, and back to the basics. With the opportunity to connect with its roots planted years ago that helped the festival grow creatively, it is only fair to return the festival to its hometown, a place where it all began: Portorož, Slovenia.
“Golden Drum is known as the friendliest festival, but also a down-to-earth one. Organized by the Slovenian Advertising Chamber, a non-profit organization, the festival focuses on creativity, collaboration and incredible respect for each individual or company in this industry, and beyond. And since the desire of the Drummers community to return the festival to Bernardin was so strong, we made it happen. On the 9th of October we will meet again in the lovely Adriatic coastal town of Portorož to celebrate the best in the region. We look forward to amplifying the region’s talent and creativity and creating together globally relevant ideas that will transform our perspective and clients’ business for the better,” said Mojca Briščik, the president of the Golden Drum Festival.
The visual identity used the natural elements: the sea, the sun, and the Adriatic flower, and challenges viewers to immerse themselves in it. These simple but important micro-elements are key to finding a balance between the past and the present, creating a unique glimpse into the future. With the official typography and focusing on two primary colors that remind us of summer; yellow symbolically represents the sun and fresh creativity, while blue links the festival to the (near) sea.
“The multi-layered designs are created to explore the depths of the three-dimensional in a two-dimensional space. These transformative visuals are based on clear and minimalistic photography and typography with little to no graphic elements that could distract from the core message of our festival – the importance of creativity and the role it plays in shaping our World,” said DROM Agency Art Director Marko Klemen, who is co-creating the festival’s image for the fourth year in a row.
The Golden Drum will take place on October 09-10, 2023 at the Grand Hotel Bernardin in Portorož. Registration for the festival and the competition will open in March.
