BBC.com, the international version of the BBC website reaching 50m users a month (according to Omniture, from January to June 2009) has secured Intel as the exclusive global brand partner for its Digital Giants special report. Throughout the season audiences can watch a high profile series of interviews with 11 of the world’s most prolific minds in digital media as they share their vision of the future.
Digital Giants is part of a wider Superpower season running across the BBC’s international news services: BBC World Service, BBC World News and BBC.com, exploring the ways in which the internet is transforming the world in a special season of programming – www.bbc.com/superpower.
The Digital Giants series will run on BBC.com’s technology pages www.bbc.com/digitalgiants with three-minute video interviews with:
– Eric Schmidt, CEO of Google
– Jimmy Wales, founder of Wikipedia
– Daniel Ek, founder of Spotify
– Sam Pitroda, advisor to the Indian Government
– Victor Koo, founder of Youku
– Steve Ballmer, CEO of Microsoft
– Evgeny Morozov, Georgetown University
– Martha Lane Fox, web entrepreneur
– Ge Wang, Stanford University professor
– Joe Rospars, Director of Barack Obama’s digital strategy campaign
– Philip Emeagwali – Nigerian born internet scientist
Intel is the exclusive global brand partner for the Digital Giants feature for the duration of the series. The first interview with Sam Pitroda was launched at last weekend.
“Through our use of the internet, mobile phones and a huge array of new technologies, digital media is undoubtedly part of our everyday lives. I’m so pleased we’re running this inspiring series in partnership with Intel, it promises to be fascinating for our audiences all around the world to understand what the future holds,” said Luke Bradley-Jones, EVP and Managing Director of BBC.com.
Ric Peeler, Director of Corporate Marketing Strategy at Intel, added, “We are pleased to be exclusive global brand partners for this video series and share the critical insights of these digital giants. As part of an on-going campaign focused on a vision for our industry and technology leadership, this provides an exciting opportunity to explore how technology can help solve problems and create new possibilities for tomorrow.”
adobo magazine. The Word on Advertising.
