MANILA, PHILIPPINES — As a brand that has long been committed to supporting athletes, adidas is known to equip individuals with the proper channels to help them lead the charge in their journey in play. Now, they are putting their efforts to a new level – by sharing with the world their latest cathedral for sport and helping pave the way for the future of sport and style through its Brand Center.
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Opening its doors in Glorietta 3, Makati this October 22, the Brand Center aims to elevate Manila and the Philippines to the world stage for adidas. From its range of sporting and lifestyle goods to strengthening its call to help end plastic waste, adidas’ latest store is envisioned to connect and inspire the athlete in all of us, and drive its visitors to own their game – whether in Sport, in Sustainability, in Culture, or in Life.
A shopping experience unlike any other
All who visit Brand Center are promised an experience never before seen in retail, with adidas maximizing every corner of the branch by housing the country’s largest collection of adidas products, including exclusive gear such as for golf and trail and outdoor – all part of its goal to help Filipinos explore their individuality. This is further accompanied by elevated customer service, wherein guests are treated to a 1:1 service with dedicated in-store specialists and a digital guide with more details about each section that can be accessed via QR codes.
The adidas Brand Center will also take consumers’ digital experience to a whole new level – hosting LEDs that make the most of technology to showcase content exclusive to the store, all who step into the Brand Center will be treated to having their shopping experience accompanied, and even enhanced, by adidas’ digital storytelling.
Visitors will also be able to see a total of 12 ‘moment areas,’ or spaces that synergize sport and culture and draws on our unique Filipino heritage, from its artworks seen in fitting areas made in partnership with Argao weavers in Visayas and T’boli women in Mindanao to its Women’s Ramp housed in wood slat and finished with locally- and hand-made clay disks. Local artistry is also seen throughout, with the Brand Center featuring the works of visual artist Kris Abrigo, contemporary art group Aral Cru and adidas partner Quiccs, making the Brand Center brimming with creativity in every corner.
Aside from highlighting local artists, adidas recognizes that everyone has creative potential simmering in them, inspiring the Brand Center to bring the very first Maker Lab to the country.
Serving as the Brand Center’s space for customization, the Maker Lab will allow consumers to customize their favorite adidas products. With a range of art pieces, the area is open to anyone, so long as they are open to bringing their imagination to life. The Maker Lab will also be coming with all-new laser technology, ensuring that the room for one’s creativity is limitless. Rounding out this section are its unique pendant lights, designed to be in the shape of the Philippine Eagle – which, when viewed from afar, appears as the three stars seen in the Philippine flag.
Sustainability at its core
With the Brand Center serving as a representation of everything that adidas is, its pièce de résistance raises awareness for its main advocacy. As one of the pioneers of sustainability, the adidas Brand Center will also soon be home to a Sustainability Ramp, serving as the brand’s call to help End Plastic Waste.
The ramp, composed of a life-sized digital tunnel with a full wall of curved LED mesh and four large OLED displays, will tackle the issue of marine plastic pollution through an immersive experience for customers, and ultimately aims to spark conversations about sustainability, and how everyone has the capability to lead the change.
“With the launch of the Brand Center, it was the perfect timing for us to raise awareness about sustainability. We hope that through this narrative, we are able to inspire everybody visiting our Sustainability Ramp to accept the challenge of ending plastic waste head-on,” says John David Cortez, Manager of Sports Marketing and Brand Communications for adidas Philippines.
To be unveiled to the public this October 22, the adidas Brand Center is a space wherein Filipinos, regardless of identity, are represented. By inspiring them through creativity and sport, all who enter the Brand Center are closer to being their best selves.
“We envision the Brand Center to be a space where everyone is open to exploring how far their creativity and individuality can take them. With the store’s wide collection of apparel and through our collaborations with local artists and indigenous communities, we hope to inspire all to drive positive change in their fields – but most importantly, within themselves,” adds Cortez.
Be at the top of your game and unleash your greatest passions with the adidas Brand Center at Glorietta – here, we create.
Book your visit to the Brand Center today at adidasbrandcenter.ph. You may get to know more updates by following adidas Philippines on Facebook and Instagram.
