MANILA, PHILIPPINES — The immediately recognizable art of Keith Haring adds an instant, eye-catching quality to some of the summer’s hottest streetwear styles. H&M is proud to present a men’s collection of hoodies, tees and more, utilizing the iconic designs of the American pop art legend.
Keith Haring invented his own unique visual language, incorporating humour and symbolism, as well as social messages. His work has proven to have an exceptional staying power. This collection features a number of streetwear staples such as shoes, shorts and jackets with unmistakably characteristic Haring prints. The campaign is shot by photographer Theo Wenner, and shown by two upcoming local artists. The location for the photo shoot is the famous “Crack is Wack” mural in East Harlem, a landmark along New York’s FDR Drive. An example of how Haring devoted much of his career to public works, often with actvist messages about wars, drug use, sexual equality and death.
Keith Haring’s art speaks to sophisticated art lovers and children alike, and is considered an important step forward in the progression of pop art. When Haring was diagnosed with AIDS in 1988, he established the Keith Haring Foundation to provide funding and imagery to AIDS organisations and children’s programmes, and to manage the legacy of his artwork. He passed away at the age of 31 in February 1990. The fame never changed Haring’s outlook on art, and his work was characterised by a charming innocence until the very end.
The collection will be available in all stores and online at hm.com on July 8, 2021.
Eye-catching sneakers with Keith Haring prints. https://t.co/gtTclpKeit @KeithHaringFdn #HMMan pic.twitter.com/eHjkMR3nbW
— H&M (@hm) July 2, 2021
