STOCKHOLM, SWEDEN — H&M is delighted to announce its Autumn 2021 collection. Gorpcore meets sartorial style in the latest Autumn collection; this edit brings a twist of athleisure, function, and tech to the modern wearer. Additionally, in another leading step from H&M towards a positive future, this collection champions conscious garments, as the vast majority of the clothing collection is made with more sustainably sourced materials.
Working with ECOVERO™, organic and recycled fabrics, H&M created a selection of versatile pieces that bring a contemporary edge to the classic countryside aesthetic. A spectrum of earthy green tones brings a natural freshness to the utilitarian feel, while the contrasting hits of orange and black capture an urban sensibility. Actors Precious Mustapha and Lily Newmark are the faces of the collection’s campaign. The collection will launch in all stores and online at hm.com from 7 October 2021.
This Autumn/Winter 2021 collection is practical yet fashion-forward. The foldable recycled polyamide waterproof anorak, for example, can transform into a handy bag, while the recycled polyester jumpsuit and turtleneck bibs can be layered with any piece. Other key pieces, including the black and orange stirrup leggings, the 100% recycled polyester padded vest, and the oversized hooded pullover, epitomise contemporary but comfortable 90s street style. Knee-high boots, Chelsea boots with chunky soles, and neutral-toned baseball caps continue the sophisticated great outdoors aesthetic. Shapes are adjustable, supportive, and layer-able, with a modern twist in material and finish. The collection also includes coordinating dog accessories, quilted and knitted dog coats, and a quilted dog bag.
“I love the duality of this collection; we wanted to bring the practical elements of outdoor gear to our trend-focused customers. Even with the charming nostalgic references, there’s a feeling of bold, newness.”
– Maria Östblom, Head of Design for Womenswear at H&M.
