MANILA, PHILIPPINES – Planning a beach getaway for the holidays? Trust us when we say you’ll want to drop by H&M. The Swedish fashion brand is just in time with announcing the launch of more beach and resort wear looks perfect for your next out of town trip as worn by Rei Germar, who H&M recently announced as one of the three ambassadresses of their latest campaign centered on passion stories.
H&M sets the tone for the collection by capturing their 25-year-old ambassadress Rei Germar in a video that’s youthful and upbeat. Plus to set the perfect balance, her outfits feature a neutral palette of bikini sets, oversized polos, and cozy-fit trousers that spell cool and uncomplicated. She’s running, spinning, and all smiles within takes, and for those who know her and watch her online, the whole vibe is just perfectly Rei.
However, these looks on Rei are just a preface to the wide range of pieces from this collection. Beyond the array of blacks, whites, beiges, and greys, you’re also in for hints of reds and more pieces like figure flattering tops, coords, and bodycon dresses starting at just PHP 599 for you to take anywhere-all specially selected by Rei according to her own style.
Starting out on YouTube in 2016, Rei’s content has always been centered on real and relatable experiences, and to no surprise is the same reason why she’s gained the loyalty of over 1.5 million followers. Soon after her online success, she was fueled to find more ways to connect to the needs of her fellow Filipinas — making them feel seen and represented. This soon turned into her launching her very own brands such as the nipple cover line Tapies and more.
Today, Rei Germar has become a household name in the vlogging scene and a successful entrepreneur, but behind all this, she’s a Filipina whose passion for creating and inspiring others flows into the things she makes.
Love her vibe? Check out the latest collection of tropical essentials specially selected by Rei, as well as more on her story in stores and at hm.com starting April 12, 2022.
