LOS ANGELES, USA — GUESS Originals is returning with its latest seasonal collection for Spring, along with updates to its essentials clothing line, The GUESS Originals Kit Program. The program continues to refresh seasonally with core pieces and colours featuring premium fabrics and timeless designs for both men and women. The GUESS Originals capsule and Kit Program includes the brand division’s most coveted denim styles and will be available beginning Feb. 17, 2022, in select GUESS retail stores and https://www.guess.eu/en-gb/guess-originals. Drop 2 of the collection will launch on Mar. 17, 2022.
GUESS Originals Collection
The GO Spring collection combines the brand’s traditional denim heritage with updated styling. Taking inspiration from Palm Springs, the assortment represents a relaxed, jaunt lifestyle. The colour palette is directly inspired by natural elements of the desert terrain coupled with sun-bleached, pastel-based colours, and vintage wash treatments to bring out the desert-aged character. Throughout the collection, you’ll also find a variety of prints ranging from argyle patterns to all-over floral sets and hand-drawn graphics.
The collection offers a variety of both men’s and women’s styles, including t-shirts, cardigans, sweat-shorts, polo shirts, and more.
GUESS Originals Kit Program
The KIT program features every day, essential pieces that are refreshed in new, seasonal colourways for each release. Every style featured in the GUESS Originals assortment pairs back to the core styles offered in the Kit Program. Each silhouette includes premium knits and denim, as well as heritage styles from the brand’s design archives.
The Kit denim pants are an assortment of comfort stretch denim with light to dark stonewash treatments and over-dyed twills. The Carpenter has become the standout piece for GUESS Originals. Constructed in premium, stretch denim – the Carpenter is the perfect cross between the iconic workwear style and everyday jeans. GUESS puts an emphasis on this fit because it speaks to the style and personality of customers and the way they choose to express themselves.
Pricing for the GUESS Originals collection + GUESS Originals Kit Program ranges from £ 20 to £ 200 for tops, bottoms, dresses, denim, socks, and hats.
