MANILA, PHILIPPINES – Introducing “Press Play”, H&M Studio‘s high-energy homage to mood-enhancing fashion. Inspired by musical Gen-Z muses with exhilarating style and sparkling personalities, the SS22 collection draws on the outré fashion of the 1980s and 1990s. With a potent colour palette, an electrifying fusion of prints, as well as statement accessories, the collection is a dressing-up box fuelled by a daring mix-and-match mentality. The H&M Studio SS22 collection will be available exclusively online at hm.com from February 24.
Key pieces radiate a “see-and-be-seen” attitude. From avant-garde takes on laced-up denim and one-size-up suiting, to lime-green satin co-ords and a wear-anywhere leopard-print swimsuit, these are looks that command attention. A studded denim mini skirt, a ruffle-adorned mesh top and a rhinestone-trimmed little black dress recall a late 1990s mood for excess. Meanwhile an organic cotton T-shirt features a distinctive image of Pop Art-inflected lips by Berlin-based illustrator Stefan Fähler. And in accessories, the focus is on seriously statement pieces, from screen-green snake earrings and chain-link necklaces to studded platform clogs and red Western boots. In line with H&M’s sustainability goals, every item in the collection is made from more sustainably sourced materials including recycled polyester, recycled polyamide and recycled wool.
“There’s a new mood of exuberance in the air making us all want to dress up in fabulous clothes again. It’s reminiscent of the va-va-voom spirit that defined fashion in the 1980s up to the early 2000s. For the SS22 collection, we wanted to bring powerful, big-personality fashion back into the spotlight, offering versatile pieces that will inspire joy,” says Ann-Sofie Johansson, Creative Advisor at H&M.
“For SS22 we had boundary-breaking musical muses on the moodboard. We were inspired by their commitment to swerving clichés and expectations, both in their clothes and their attitudes. The collection is all about no-holds-barred fun, intended to help our customers build their very own optimistic new look,” says Linda Wikell, Concept Designer for H&M Studio.
Check out the entire collection here.
