NEW DELHI, INDIA — Today, Reebok unveils its latest Classic Leather Legacy AZ campaign inspired by the themes of Love & Equality. The campaign features two iconic new styles – one inspired by Love, celebrating the beauty of nature that surrounds us as reflected in the earthy green and neutral tones. The second style, inspired by themes of Equality, brings a vibrant splash of red, yellow, and blue to the footwear to show how a brighter world can be achieved if we start to see each other as equal.
“Each new style of the Classic Leather Legacy AZ campaign has been dedicated to those creatives who champion Love and Equality through their work,” said Ashir Abdul Rahiman, the product designer for these silhouettes. “We are thrilled to be working with two inspirational young photographers from India (Prarthna Singh) and South Africa (Karabo Mooki) to show how Love and Equality can help you create your own legacy.”
The campaign sees us go in search of moments of inspiration with both our photographers as they take us on a tour of their city. It is here that we can see life through a different lens, capturing the people and places who embody the true spirit of what Love and Equality means to our photographers.
The campaign amplifies both photographer’s individuality and unique style by featuring footwear appearing in city environments that mean something to our artists. The bold colorway of the both styles offer inspiration to the spaces and scenes our photographers gravitate towards in search of inspiration – championing how Love and Equality can allow you to create your own legacy no matter where you are in the world.
The all-new collection is now available in unisex sizes at INR 6,999/- on shop4reebok.com, select retailers, VegNonVeg, Superkicks India, and Myntra.
