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Featured posts
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Navigating 2025 with 5 key trends reshaping business and consumer priorities
MANILA, PHILIPPINES — As the global landscape evolves, 2025 promises to be a transformative year for businesses, consumers, and industries.…
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Keeping gifts, giving back, and jingle bells: The best of this holiday season’s campaigns
MANILA, PHILIPPINES — The holiday season is in full swing, and the advertising world is delivering campaigns that bring all…
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Philippine Airlines’ new Christmas film Sorpresa proves dreams do come true
MANILA, PHILIPPINES – Christmas is a time for gift-giving, and making dreams and wishes come true for yourself and your…
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The In-Game Ads Awards brings in McCann Worldgroup APAC’s Valerie Madon to judge ‘Manhood’ on GTA V
MANILA, PHILIPPINES — Grand Theft Auto V (or GTA V as the gaming community fondly calls it) is one of the…
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Joey David Tiempo, Founder&CEO of Octopus&Whale, on what goes on inside creative jury rooms around the world
MANILA, PHILIPPINES — This year, I had a front row seat to the evolution of new forms of creativity from the…
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Let’s Play for Life: Financial literacy done right
MANILA, PHILIPPINES — Roll the dice and get a life win; spot bonus at work or a friend pays their…
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Unilever transforms ‘beautech’ in the Philippines with AI-powered, ultra-personalized brand experiences
MANILA, PHILIPPINES — The “customer-first mindset” is a constant pledge marketers make ahead of any campaign, innovation, or endeavor, underlining…
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A return to cradle: Beckoning consciousness and slumber with Himig Himbing
For as long as there have been children, there has been some form of tune hummed to put them to…
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How McDonald’s Philippines built a healthy working environment for crew members with ‘malasakit’ and its core values
MANILA, PHILIPPINES — McDonald’s Philippines, with over 760 stores across the country, is one of the biggest employers for Filipinos,…
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Dentsu Creative Manila challenges creative status quo with innovative solutions
MANILA, PHILIPPINES — The true mark of creativity is adaptability — the ability to adjust and thrive in the face…
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Crack the Nuts CEO Chad Song sits down with Brian Collins on the essence and potential of branding
SEOUL, SOUTH KOREA — In this insightful interview, Chad Song, CEO of Crack the Nuts, engages with Brian Collins, a…
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Dentsu Creative Philippines on bagging three JFC brands: Lessons and inspiration in retrospect
MANILA, PHILIPPINES – The Jollibee Foods Corporation (JFC) is known and loved by Filipinos all over the world, and it…
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Honoring the life and legacy of Robert Alejandro through a walk down memory lane
MANILA, PHILIPPINES — The loss of an artist who gave so generously of his creativity and self is always felt…
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