MANILA, PHILIPPINES — Despite the wild ride that was 2021, the creative industry came out kicking and screaming. From the brand tackling recyclable plastic packaging to a commentary on women in the workplace, the year was chock full of stories worth talking about. Here are the topics on adobo Magazine you deemed most worth reading, based on our website analytics and social media engagement.
1. Animation: The world opens up for Filipino hero Alexandra Trese
On June 11 in the Philippines, denizens of fans of Trese began streaming the new show on Netflix. Trese made history as the first Filipino comic book series (written by Budjette Tan and illustrated by Kajo Baldisimo) to claim its own Netflix show, to be watched by people all over the world.
#Animation: #Philippine folklore has its wonders—and its fair share of dark secrets. Check out our #review on @Netflix_PH's first #Filipino #animated series, #Trese. #TreseOnNetflix https://t.co/czHV74EJt6#adobomagazine #thewordoncreativity
— adobo magazine (@adobomagazine) June 17, 2021
2. Arts & Culture: As the movement continues to grow, Tumindig takes on new forms
Everyone has seen it—the cartoon of the raised fist uniting all kinds of Filipinos. The digital illustration by Kevin Eric Raymundo, better known as Tarantadong Kalbo, turned into the campaign “Tumindig,” going madly viral throughout the country for everything the raised fist stands for. In this article, adobo Magazine put together 10 different artworks featuring Tumindig and the people it united.
3. Featured: The rise of Community Pantries embodies the Filipinos’ ‘Bayanihan’ Spirit
The year 2021 was definitely the year of the Community Pantry. These pantries sprouted all over the country to aid those in need, as a creative solution to places with food insecurity in the time of Covid-19. The initiative started by Ana Patricia Non who set up a pantry along Maginhawa Street in Quezon City and her story grew rapidly into one about the Philippines’ giving spirit.
4. adoboTalks: Defying the Impossible: How Smart + BTS are Bringing the Experience to their Consumers
Let’s go #ARMY—one of our most popular online events in 2021, adoboTalks presented “Defying the Impossible: How Smart + BTS are Bringing the Experience to their Consumers,” in celebration of Smart’s first collaboration with BTS, the world’s biggest boy band. The talk featured a panel of some of the industry’s best creative minds, including Merlee Jayme, Chief Creative Officer Dentsu International APAC, Madonna Tarrayo, President/CEO, UxS (Production House), and Jane Basas, SVP and Head of Consumer Wireless Business, Smart Communications, Inc.
5. Events: BaiCon InFest is the First and Biggest Virtual Gathering of Creators in the Philippines
Over 80 creators and influencers invaded the digital space on October 23 to 24 for BaiCon InFest, the Philippines’ first and biggest virtual gathering of online personalities. The event, which was aptly themed “Space Invasion” was streamed via multiple digital platforms namely Facebook Live, TikTok Live, Kumu, and Zoom, making it a purely digital event that showcased 106 creators and audiences across the country were able to access it for free.
6. adoboTalks: #MakeTheFuture | Drive Your Career to Greater Heights in Shell
In June 2021, Shell, in partnership with adobo Magazine, launched an online career fair that empowered viewers to explore new possibilities filled with purpose, fueled by a global workplace that drives a people-first culture. During this exciting online event, our audience met the diverse creative powerhouse that forms Shell’s Global Creative Solutions Team.
In a related story, Shell’s Global “Brand Guy” Dean Aragon talked to us about why and how he waves the Filipino flag for global talent.
At the beginning of the year, Burger King shook things up by announcing a complete rebrand of its visual identity, including a redesign of its longstanding and well-recognized logo. Since launching the previous logo in 1999, the industry has transitioned to a more modern, digital-friendly design language. Burger King launched a new minimalist logo to meet the brand evolution of the times, paying homage to the brand heritage with a refined design that’s confident, simple and fun.
8. Awards: adobo Video Fest by Facebook Watch shortlist is revealed
Organized by adobo Magazine and presented by Facebook Watch, the first-ever adobo Video Fest 2021 is a festival that celebrates the creators and publishers behind the most original, most addictive, and most creative Pinoy content on Facebook Watch. From mukbang to pranks, dance challenges, unique branded content and more, the adobo Video Fest will recognize, stream and award some of the best video content that have been uploaded to Facebook Watch.
In this article, we announce the shortlist of finalists, with the Independent Creators category leading with 41 entries, Publishers / Professional Media Companies category at 32 entries, and Advertising Awards with 25.
#Events / #Awards: We’re live! Watch the #adoboVideoFest presented by Facebook Watch Awards Night here: https://t.co/BzVxBTMuyT#adobomagazine #thewordoncreativity pic.twitter.com/g3V3Meub7e
— adobo magazine (@adobomagazine) December 16, 2021
9. Insight: Doing More — How the ad industry can truly protect women
The story began with a controversial ad. Later, creatives gathered to show overflowing support for Denise “Deng” Tee, decorated creative director of Wunderman Thompson in Hong Kong, after GIGIL’s Herbert Hernandez filed a cyberlibel case against her. Tee had accused Hernandez of sexual harassment at an ad agency party in 2015 in a social media post that was shared over 300 times. Two weeks after the Facebook post went viral among the industry, Tee was slapped with a criminal complaint. Social media became flooded with posts, comments, and messages with the hashtag, #IStandWithDeng, both from those within and outside the industry who condemned Hernandez’ actions. In this article, we speak to other well-recognized women in the industry to get their comments, all in support of an industry that better supports women who speak out against harassment.
In 2018, The Coca-Cola Company pledged robust “World Without Waste” global goals to help collect and recycle the equivalent of a bottle or can for every one the company sells by 2030; to make 100% of its packaging recyclable by 2025; and to use at least 50 percent recycled material in its packaging by 2030. In this article, Coca-Cola Philippines shared the progress on this program after three years focused on driving a circular economy in the Philippines.
