MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.
From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:
LOGI’s 47-second representation of Lebanon’s 47-year-long energy crises
LOGI, in partnership with Publicis Groupe Middle East & Turkey, doesn’t hold back from showing the life-threatening horrors of Lebanon’s energy crises in their new campaign. In the “47 seconds” film, a girl on life support is shown and her father is sitting by her side. When the power fluctuates, cutting off the girl’s support, the father starts to panic and call out for the nurses throughout the whole scene. This 47-second-long one-take shot that never pulled focus away from the helplessness and pain of the situation was a gripping and effective way to represent what it’s been like for Lebanon for the past 47 years.
Home Box’s ‘The Hidden Room’ campaign and collection for domestic workers
After Home Box asked 329 domestic workers what their favorite place in the house they work in is, not a single one said their own room. The campaign film by Leo Burnett Dubai focuses on the unanimous lack of connection to their bedroom by featuring four domestic workers and their own relationship to the space they work in. This film’s exploration of what it’s like to work and live in someone else’s house highlighted the importance of being able to create a personal space one can find peace, joy, and refuge even within the smallest rooms.
The Times of India’s “The Times of a Better India” campaign
The Times of India has always showcased great Indian success stories that have made the country a better place to live in, may it be via science, art, or social change. Their new campaign film shows chronicles the many achievements Indians are making, from the development of the space program to the personal successes and milestones that better the lives around them. It fittingly depicts The Times of India‘s initiative to explore the constant change and positive development that India witnesses, reminding everyone that right now is the time for a better India because there are hundreds of success stories worth being told happening in the country at every moment.
Pampers gives the stage to single moms
Pampers breaks away from the usual picture of motherhood, which is one who parents as part of a traditional, nuclear family. Instead, for their new campaign, the brand put a spotlight on single mothers and launched a short film chronicling the experience of a woman who got pregnant young and had to raise her daughter on her own. With the mother and daughter’s conversation — where the daughter gushes about their life together and equates her mom as the princess of their castle — playing during the montage, the film paints single motherhood as a beautiful thing to be revered without glossing over the sacrifice and hardships.
Ubank and Whitegrey’s euphoric ‘That’s How you Money’ campaign
Ubank’s new series of ads is a fun portrayal of what it feels like when you get the upper hand with money. The ads are short and simple, but it accurately captures Ubank’s new brand positioning that aims to portray financial planning as an exciting thing explore, which people currently are via podcasts, FinToks, and everything in between. The series of films showing people’s elation and euphoria about their financial progress via the background music choice, fun choreography, and small changes in their reality that shift to reflect how they feel on the top of the world was the perfect way to depict that attitude towards financial planning and getting the best out of one’s life from it.
Here’s a look back at adobo magazine’s weekly campaign picks.
