CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 has bestowed its awards on numerous ad campaigns from all around the globe.
Independent creative agency GIGIL takes home the sole Lion for the Philippines; winning a Bronze with its entry titled “Party” for the brand Cheers.
Three other campaigns also made it in various Cannes Lions shortlists — BBDO Guerrero’s “The Dissolving Bottle” for The Naturale Market got into the Health and Wellness Lions shortlist, TBWA\Santiago Mangada Puno’s “The Leaf Orchestra” for Nissan made it into the Entertainment for Music shortlist, and Leo Burnett Manila’s “McClassroom” for McDonald’s Philippines was shortlisted under the Outdoor Lions category.
BBDO Guerrero’s “The Dissolving Bottle” for The Naturale Market presents a simple but effective redesign of the shampoo bar to make it look like the bottles that liquid shampoo comes in, making people reach out for it more intuitively.
In a campaign to promote sustainability in the automotive industry, TBWA\Santiago Mangada Puno’s “The Leaf Orchestra” for Nissan features a rendition of a classical tune performed by a ‘leaf orchestra’.
Leo Burnett Manila’s “McClassroom” for McDonald’s Philippines is an initiative developed during the height of the Covid-19 pandemic, which repurposed unused McDonald’s party rooms into workspaces for teachers’ online classes.
