MANILA, PHILIPPINES — Telco giant and the country’s fastest mobile network provider Smart Communications has launched its latest tagline that invites users to “Live More Today.” Inspired by the brand’s very own former and most popular tagline, “Live More,” adding a singular word to it has made all the difference in a post-pandemic world.
The Covid-19 pandemic has undoubtedly reshaped the way we view life as it is — years spent indoors and witnessing losses of loved ones have urged us to be grateful for another day here and to not take life for granted. So, instead of just living more, people are prompted by the telco giant to seize the moment and live more today.
To dive deeper into this mindset and explore the truth that Smart has tapped into for this new tagline, adobo Magazine spoke with Smart Communications SVP and Head of Consumer Business Group Individual Francis Flores.
adobo magazine: Can you further expound on why, instead of creating a whole new tagline to communicate what Smart stands for, you decided to breathe new life into a past tagline?
Francis Flores: When the Live More “campaign” came out 10 years ago, the objective was to encourage people to immerse themselves in their passions, relationships, and experiences with Smart. After experiencing the chaos and uncertainties of the pandemic, we realized that “Live More” is even more relevant today. So there was no need to reinvent the wheel. Rising above and surviving the pandemic all the more encouraged us to live more and make the most out of the life that was given to us, but with a new perspective. If there’s one thing the pandemic made us realize, it’s the value of the present and what truly matters to us — our life essentials. Hence, the decision to add “Today” to “Live More.”
What is Smart’s idea of living more today as opposed to just living more? What’s the extra push to make the most of today?
While living more is an encouragement to live life to the fullest through pursuing personal passions, developing meaningful relationships, and seeking out new experiences, living more today is more purposeful: it encourages you to be more intentional about making the most not just out of life, but out of every single day that you are blessed with. This means being present in the moment, prioritizing activities and people that bring joy and meaning to your life, and appreciating the things that matter most. Living more today is more about the quality of an experience versus the quantity of experiences you choose to immerse yourself in.
What pandemic insight or finding did you learn that pushed/inspired you to come up with “Live More Today?”
The pandemic was a pivotal experience for everyone — it made us realize that while we have today, tomorrow is not guaranteed. It changed our perspective: from always looking towards the future, we began to appreciate the present moment. The pandemic made us realize how valuable life is now, and this made us take a step back, reassess, and decide what makes our lives truly meaningful. When we fully immerse ourselves in the present, as opposed to ruminating on the past or future, we experience more joy and happiness.
How does Smart’s enhanced services play a part in helping people “Live More Today?”
Smart understands that technology can help immerse you in every moment, so we aim to empower you with the tools to bring out the best of it: powerful network speed, coverage, and reliability that don’t disrupt your experiences, as well as innovations designed to actively engage you in whatever it is you do. “Live More Today” is also a testament to our North Star — our customers — and how we stand by our commitment to deliver the best mobile network and latest innovations so that Filipinos are empowered with the best mobile experience. With Smart, you can live more today in the most powerful way.
What specific feats does Smart want to highlight as a mobile brand in helping users “Live More Today?”
The “Live More Today” campaign coincides with Ookla’s latest pronouncement that Smart is still the Philippines’ fastest and best mobile network based on the latest report by the global leader in mobile and broadband network intelligence. This award-winning network powers all our innovative products and services that make the lives of our customers a lot better.
How do you want your users to “Live More Today” through Smart?
Powered by the Philippines’ fastest and best mobile network, Smart subscribers are in the best position to seize every moment and make the most of out of their lives today. As shown in the “Live More Today” campaign video, immersing ourselves in ordinary yet deeply meaningful moments such as spending quality time with family, catching up with friends, sharing good news with loved ones, and achieving milestones all with the help of technology allow us to make the most out of the moments that truly matter today.
Learn more about Smart Communications on smart.com.ph
