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MANILA, PHILIPPINES — At the 15th Kidlat Awards organized by the Creative Guild of the Philippines and 4As Philippines, members of the advertising industry once again gathered to celebrate creative excellence in the country. This year’s edition saw a record number of entries, making the competition even tougher than before. From big brands to emerging startups, everyone vied for a chance to take home the coveted metals and special awards.
The winners were revealed last February 24 in Xylo at The Palace, Taguig City.
TBWA\Santiago Mangada Puno (TBWA\ SMP) emerged as the most-awarded agency at the recently concluded Kidlat Awards, with a total of six gold, eight silver, and 15 bronze metals. The agency’s innovative and creative campaigns not only impressed the judges but also resonated with the target audience. All this led to TBWA\ SMP being awarded as the much-coveted “Agency of the Year.”
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QSR giant McDonald’s also took home a slew of awards and earned itself the “Advertiser of the Year” recognition. Completing the Kidlat Special Awards, Soundesign Manila was named “Audio Production House of the Year,” while Arcade Film Factory was announced “Film Production House of the Year.”
Here’s the full list of all winning campaigns and the agencies/production houses behind them:
Classic Creativity
- Grand Kidlat: “Cheers Celebrate” by GIGIL for Sanitary Care Products Asia
- Gold: GIGIL for Netflix
- Gold: “Celebrate” by GIGIL for Cheers
- Gold: GIGIL for ChocoMani
- Silver: “CHR RTR: Outdoor/Ambient” by Wunderman Thompson Philippines for the Commission on Human Rights of the Philippines
- Silver: “Chowking #GuessWoksCooking” by Dentsu Creative Philippines for Fresh & Famous Inc.
- Silver: “Angkas Horror Trip” by TBWA\ Santiago Mangada Puno for Angkas
- Silver: “St. Luke’s Project Breathe” by TBWA\ Santiago Mangada Puno for St. Luke’s Medical Center
- Silver: “GrabFood” by GIGIL for Grab
- Silver: “Jollibee Jollisavers” by GIGIL for Jollibee
- Silver: “Manulife Insecurity: Film” by Wunderman Thompson Philippines for Manulife Philippines
- Silver: “Scamahan ng mga Scammers” by OLIVER for Maya Philippines
- Silver: “Soundmind Daily” by Dentsu x Soundesign Manila for Mindnation PH x Soundesign Manila x Dentsu
- Silver: “The Fake News Broadcast” by BBDO Guerrero for Kapisanan ng mga Broadkaster ng Pilipinas
- Silver: “Project Re-Dew” by BBDO Guerrero for PepsiCo Far East Trade Dev Co Inc.
- Bronze: “McDonald’s Carabao-thru” by TBWA\ Santiago Mangada Puno for Golden Arches Development Corporation
- Bronze: “Sweety Little Monsters” by BBDO Guerrero for Kimberly-Clark Softex
- Bronze: “St. Luke’s Project Breathe” by TBWA\ Santiago Mangada Puno for St. Luke’s Medical Center
- Bronze: “McDo Shadows” by TBWA\ Santiago Mangada Puno for Golden Arches Development Corporation
- Bronze: “Sweety Little Monsters” by BBDO Guerrero for Kimberly-Clark Softex
- Bronze: “Silent Night by The Leaf Orchestra” by TBWA\ Santiago Mangada Puno for Nissan Philippines Inc.
- Bronze: “JB: Film” by Wunderman Thompson Philippines for Manulife Philippines for Johnson & Johnson Philippines
- Bronze: “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Bronze: “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Bronze: “Ayala One for the Road” by TBWA\ Santiago Mangada Puno for Ayala Corporation
- Bronze: “CHR RTR: Outdoor/Ambient” by Wunderman Thompson Philippines for the Commission on Human Rights of the Philippines
- Bronze: “McDo Shadows” by TBWA\ Santiago Mangada Puno for Golden Arches Development Corporation
- Bronze: “McDonald’s Olympic First” by Leo Burnett Group Manila for McDonald’s
- Bronze: “Pocky 11.11 Send to a Friend” by Dentsu Creative Philippines for Glico Philippines, Inc.
Craft
- Gold: “Sweety Little Monsters” by BBDO Guerrero for Kimberly-Clark Softex
- Gold: “Pocky 11.11 Send to a Friend” by Dentsu Creative Philippines for Glico Philippines, Inc.
- Gold: “Project CORA Recycling Posters” by Propel Manila for Communities Organized for Resource Allocation
- Gold: “MALAYA” by FILMPABRIKA Inc. for MAYA
- Gold: “Manulife Imagine: Film Best in Copywriting” by Wunderman Thompson Philippines for Manulife Investment Management Philippines
- Gold: “One True Pair: The Movie” by PublicisJimenezBasic for Jollibee
- Gold: “MALAYA” by FILMPABRIKA Inc. for MAYA
- Gold: “Cheers Celebration” by Arcade Film Factory for Sanitary Care Products
- Gold: “Cheers Celebration” by Arcade Film Factory for Sanitary Care Products
- Gold: “MALAYA” by FILMPABRIKA Inc. for MAYA
- Silver: “McDonald’s Olympic First” by Leo Burnett Group Manila for McDonald’s
- Silver: “Sweety Little Monsters” by BBDO Guerrero for Kimberly-Clark Softex
- Silver: “Sweety Little Monsters” by BBDO Guerrero for Kimberly-Clark Softex
- Silver: “CTR THE CALL” by Seven A.D. for Called to Rescue Philippines
- Silver: “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Silver: “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Silver: “PIPS” by FILMPABRIKA Inc. for Department of Tourism
- Silver: “Manulife Insecurity: Film” by Wunderman Thompson Philippines for Manulife Philippines
- Silver: “Nissan Leaf- Silent Night” by Soundesign Manila for Nissan Philippines Inc.
- Silver: “Called to Rescue” by loudBox Studios for Called to Rescue Philippines
- Silver: “Umaga Na” by loudBox Studios for Golden Arches Development Corporation
- Silver: “MALAYA” by FILMPABRIKA Inc. for MAYA
- Silver: “Cheers Celebration” by Arcade Film Factory for Sanitary Care Products
- Silver: “Unioil Bart” by Arcade Film Factory for UniOoil Philippines
- Silver: “Diskartech Kulambo” by Arcade Film Factory for RCBC
- Silver: “Grabfood Office” by Arcade Film Factory for Grab Philippines
- Silver: “MALAYA” by FILMPABRIKA Inc. for MAYA
- Silver: “Personal Collection Appreseation Day” by Arcade Film Factory for Personal Collection Direct Selling Inc.
- Silver: “Pagong the Rapper” by Arcade Film Factory for Personal Collection Direct Selling Inc.
- Silver: “MALAYA” by FILMPABRIKA Inc. for MAYA
- Silver: “MALAYA” by FILMPABRIKA Inc. for MAYA
- Bronze: “CHR RTR: Design/Outdoor/Print” by Wunderman Thompson Philippines for the Commission on Human Rights of the Philippines
- Bronze: “McDo Shadows” by TBWA\ Santiago Mangada Puno for Golden Arches Development Corporation
- Bronze: “St. Luke’s Project Breathe” by TBWA\ Santiago Mangada Puno for St. Luke’s Medical Center
- Bronze: “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Bronze: “Retold with Pride: The Adventures of Sherla Holmes” by Propel Manila for Globe x Pride@Tech
- Bronze: “Oishi Prawnstar” by TBWA\ Santiago Mangada Puno for Liwayway Manufacturing Corp.
- Bronze: “Magparehistro Ka” by Mullenlowe TREYNA for COMELEC
- Bronze: “McDonald’s Olympic First” by Leo Burnett Group Manila for McDonald’s
- Bronze: “Retold with Pride: Ibong Adana” by Propel Manila for Globe x Pride@Tech
- Bronze: “Retold with Pride: Si Malakas at si Makisig” by Propel Manila for Globe x Pride@Tech
- Bronze: “Retold with Pride: The Adventures of Sherla Holmes” by Propel Manila for Globe x Pride@Tech
- Bronze: “Save Our Sharks” by Octopus&Whale for Marine Wildlife Watch of the Philippines
- Bronze: “Meta Pride Walkway” by PROPEL MANILA for META PHILIPPINES
- Bronze: “Card” by FILMPABRIKA INC. for MAYA
- Bronze: “PLDT Muling Pagbangon Digital” by Soundesign Manila for PLDT
- Bronze: “Nissan Leaf- Clair de Lune” by Soundesign Manila for Nissan Philippines Inc.
- Bronze: “Nissan Leaf- Deck the Halls” by Soundesign Manila for Nissan Philippines Inc.
- Bronze: “PLDT Muling Pagbangon Digital” by Soundesign Manila for PLDT
- Bronze: “Lucky Me Chili Tiktok 30s RC” by Soundesign Manila for Monde Nissin
- Bronze: “Cheers Celebration” by Hit Productions for Sanitary Care Products
- Bronze: “Chocomani Happy Family” by Hit Productions for Cosmetique Asia Corporation
- Bronze: “DISKARTECH KULAMBO” by Hit Productions for DiskarTech
- Bronze: “Nissan Leaf- Clair de Lune Digital” by Soundesign Manila for Nissan Philippines Inc.
- Bronze: “Nissan Leaf- Deck the Halls” by Soundesign Manila for Nissan Philippines Inc.
- Bronze: “PLDT Muling Pagbangon Digital” by Soundesign Manila for PLDT
- Bronze: “Hypnotic Bites” by BBDO Guerrero for Unilever Foods & Refreshments Global BV
- Bronze: “MAKING ART, AND SHELL, MORE MOVING” by Dentsu Creative Philippines for Pilipinas Shell Petroleum Corporation
- Bronze: “Diskartech Kulambo” by Arcade Film Factory for RCBC
- Bronze: “Grit 60s” by FRGMNT MNL for Nestle Philippines, Inc.
- Bronze: “Spotify Jeepney” by Arcade Film Factory for Spotify
- Bronze: “Danes Flavored Cheese Origin” by Arcade Film Factory for CDO Foodsphere
- Bronze: “GrabFood Albularyo” by Arcade Film Factory for Personal Collection Direct Selling Inc.
- Bronze: “Personal Collection Pagong the Rapper” by Arcade Film Factory for Personal Collection Direct Selling Inc.
- Bronze: “PIPS” by FILMPABRIKA Inc. for Department of Tourism
- Bronze: “Seaoil Mukbang” by Arcade Film Factory for SEAOIL Philippines
- Bronze: “Spotify Jeepney” by Arcade Film Factory for Spotify
- Bronze: “Cheers Celebration” by Arcade Film Factory for Sanitary Care Products
- Bronze: “Lady K” by FRGMNT MNL for Netflix
- Bronze: “PIPS” by FILMPABRIKA Inc. for Department of Tourism
- Bronze: “UNA” by Filmex for San Miguel Brewery, Inc.
Creativity in Engagement
- Grand Kidlat: “McDonald’s Unbranded Menu” by Leo Burnett Group Manila for McDonald’s
- Gold: “Dove #StopTheNameCalling” by Ogilvy & Mather Philippines for Unilever Philippines, Inc.
- Gold: “St. Luke’s Project Breathe” by TBWA\ Santiago Mangada Puno for St. Luke’s Medical Center
- Gold: “The Mobile Charger” by TBWA\ Santiago Mangada Puno for Nissan Philippines, Inc.
- Gold: “McDonald’s Unbranded Menu” by Leo Burnett Group Manila for McDonald’s
- Silver: “Save Our Sharks” by Otopus&Whale for Marine Wildlife Watch of the Philippines
- Silver: “Sound Mind Daily” by Dentsu Creative Philippines for MindNation Philippines
- Silver: GIGIL for Accenture
- Silver: “Dove #StopTheNameCalling” by Ogilvy & Mather Philippines for Unilever Philippines, Inc.
- Bronze: “Cebu Pacific The CEB Tara Cards” by Leo Burnett Group Manila for Cebu Pacific Air, Inc.
- Bronze: “McDonald’s Voter Registration Discountdown” by Leo Burnett Group Manila for McDonald’s
- Bronze: “The Unlimited Love Language” by Dentsu Creative Philippines
- Bronze: “MindNation Real Retail Therapy” by PROPEL MANILA for MINDNATION
- Bronze: “Spotify Soundtrip” by TBWA\ Santiago Mangada Puno for Spotify Singapore Pte Ltd
- Bronze: “The Leaf Orchestra” by TBWA\ Santiago Mangada Puno for Nissan Philippines, Inc.
- Bronze: “EXCESS BAGGAGE ALLOWED” by Hakuhodo BCI for Mitsubishi Motors Philippines
- Bronze: “McDonald’s Carabao-thru” by TBWA\ Santiago Mangada Puno for Golden Arches Development Corporation
- Bronze: “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Bronze: “Angkas Horror Trip” by TBWA\ Santiago Mangada Puno for Angkas
- Bronze: “Women from Home” by Dentsu Creative Philippines for Dentsu APAC
- Bronze: “McDonald’s Carabao-thru” by TBWA\ Santiago Mangada Puno for Golden Arches Development Corporation
- Bronze: “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Bronze: “Meta Pride Walkway” by PROPEL MANILA for META PHILIPPINES
- Bronze: “Revicon Lakas Challenge” by PublicisJimenezBasic for UNILAB, INC.
Creativity in Entertainment
- Grand Kidlat: “McDonald’s Unbranded Menu” by Leo Burnett Group Manila for McDonald’s
- Gold: “The Leaf Orchestra” by TBWA\ Santiago Mangada Puno for Nissan Philippines, Inc.
- Gold: “McDonald’s Unbranded Menu” by Leo Burnett Group Manila for McDonald’s
- Gold: “McDonald’s Unbranded Menu” by Leo Burnett Group Manila for McDonald’s
- Silver: “Maya Relaunce: The Anthem of Financial Freedom” by Bates CHI&Partners
- Silver: “The Leaf Orchestra” by TBWA\ Santiago Mangada Puno for Nissan Philippines, Inc.
- Silver: “Maya Relaunce: The Anthem of Financial Freedom” by Bates CHI&Partners
- Bronze: GIGIL for Netflix
- Bronze: “One True Pair: The Movie” by PublicisJimenezBasic for Jollibee
- Bronze: “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Bronze: “Campion Sampayan Sightings (Champion Day of Dead Stains)” by TBWA\ Santiago Mangada Puno for Peerless Manufacturing Corporation
- Bronze: “NAI Celebration EcoStation” by Octopus&Whale for NutriAsia
- Bronze: “Retold with Pride” by Propel Manila for Globe x Pride@Tech
Creativity in Experience:
- Grand Kidlat: “McDonald’s Unbranded Menu” by Leo Burnett Group Manila for McDonald’s
- Gold: “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Gold: “McDonald’s Unbranded Menu” by Leo Burnett Group Manila for McDonald’s
- Gold: “McDonald’s Carabao-thru” by TBWA\ Santiago Mangada Puno for Golden Arches Development Corporation
- Silver: “The Unlimited Love Language” by Dentsu Creative Philippines
- Silver: “Magparehistro Ka” by Mullenlowe TREYNA for COMELEC
- Silver: “Maya Relaunce: The Anthem of Financial Freedom” by Bates CHI&Partners
- Silver: “Angkas Horror Trip” by TBWA\ Santiago Mangada Puno for Angkas
- Silver: “The Mobile Charger” by TBWA\ Santiago Mangada Puno for Nissan Philippines, Inc.
- Bronze: “Meta Pride Walkway” by PROPEL MANILA for META PHILIPPINES
- Bronze: “McDonald’s Ride Thru Light Show” by Leo Burnett Group Manila for McDonald’s
- Bronze: “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Bronze: “KFC OG Cake” by Ogilvy & Mather Philippines for KFC Philippines
- Bronze: “Project Re-Dew” by BBDO Guerrero for PepsiCo Far East Trade Dev Co Inc.
- Bronze: “Save Our Sharks” by Otopus&Whale for Marine Wildlife Watch of the Philippines
Creativity in Strategy & Effectiveness
- Silver: “UB Heaven Campaign” by FCB Manila Inc. for Union Bank of the Philippines
- Bronze: “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Bronze: “Magparehistro Ka” by Mullenlowe TREYNA for COMELEC
- Bronze: “Dove #StopTheNameCalling” by Ogilvy & Mather Philippines for Unilever Philippines, Inc.
- Bronze: “McDonald’s Unbranded Menu” by Leo Burnett Group Manila for McDonald’s
Creativity for Good
- Kidlat Sinag: “CHR RTR: Public Service & Cause Appeals” by Wunderman Thompson Philippines for the Commission on Human Rights of the Philippines
- Gold: “The Leaf Orchestra” by TBWA\ Santiago Mangada Puno for Nissan Philippines, Inc.
- Gold: “CHR RTR: Public Service & Cause Appeals” by Wunderman Thompson Philippines for the Commission on Human Rights of the Philippines
- Gold: “CTR ANTI-TRAFFICKING CAMPAIGN” by Seven A.D. for Called to Rescue Philippines
- Gold: “St. Luke’s Project Breathe” by TBWA\ Santiago Mangada Puno for St. Luke’s Medical Center
- Silver; “Project Re-Dew” by BBDO Guerrero for PepsiCo Far East Trade Dev Co Inc.
- Silver; “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Silver; “St. Luke’s Project Breathe” by TBWA\ Santiago Mangada Puno for St. Luke’s Medical Center
- Silver; “The Mobile Charger” by TBWA\ Santiago Mangada Puno for Nissan Philippines, Inc.
- Silver; “CTR The Rescue” Seven A.D. for Called to Rescue Philippines
- Silver; “CTR The Rescue” Seven A.D. for Called to Rescue Philippines
- Silver; “Retold with Pride” by Propel Manila for Globe x Pride@Tech
- Silver; “The Mobile Charger” by TBWA\ Santiago Mangada Puno for Nissan Philippines, Inc.
- Bronze: “Dove #StopTheNameCalling” by Ogilvy & Mather Philippines for Unilever Philippines, Inc.
- Bronze: “McDonald’s Classroom” by Leo Burnett Group Manila for McDonald’s
- Bronze: “McDonald’s Voter Registration Discountdown” by Leo Burnett Group Manila for McDonald’s
- Bronze: “CTR THE CALL” by Seven A.D. for Called to Rescue Philippines
- Bronze: “Magparehistro Ka” by Mullenlowe TREYNA for COMELEC
- Bronze: “Sound Mind Daily” by Dentsu Creative Philippines for MindNation Philippines
- Bronze: “The Unlimited Love Language” by Dentsu Creative Philippines
To complete the night’s festivities, the Creative Guild and 4As Philippines also honored the year’s Lifetime Achievement Awardees for their astounding contributions to the local and global advertising world. This year, the Lifetime Achievement Award for Production honored Butch Garcia, one of the most highly respected and renowned directors in the game who has worked with most, if not all, of the Philippines’ advertising giants throughout his long and illustrious career.
Joining him in the 15th Kidlat Awards’ list of awardees was Lifetime Achievement Awardee for Creative Merlee Jayme, a powerhouse of a creative who has taken Filipino creativity all over the globe. With 34 years of her life dedicated to the craft, she vowed to push even further and “pursue a purpose project for creativity for all which is diverse, equitable and inclusive for all.”
adobo Magazine is an official media partner of the 15th Kidlat Awards.
