For 24 years, Campaign Asia-Pacific’s Agency of the Year (AOY) awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. The prestigious Agency of the Year competition will recognise excellence in local markets through five separate Regional competitions — Australia/New Zealand, Greater China, Japan/Korea, South Asia, and Southeast Asia. Winners will have the opportunity to compete in the overall Network of the Year awards.
Before the submission of entries closes on September 29, 2017, Campaign Asia-Pacific asked former judges to share the 10 things they look for in an AOY entry.
1. Coherence
All components of your entry should work together to tell a coherent story. Avoid jargon that distracts from your entry. Keep your story simple and straightforward.
2. Compelling
Be specific and concise to help the judges understand why your entry meets the performance criteria. Know the category guidelines and requirements so that judges can clearly see why your project is relevant to the category.
3. Inspiring
A strong entry is one that can incorporate both the business results and the people who have made your work successful.
4. Truth(s)
Judges want to know the facts. Ensure you can substantiate your statements with evidence.
5. The ‘WOW’ Factor
Whether it’s award-winning design or increased sales, underscore the elements of your story that set you apart.
6. Thought Leadership
Share how your agency is shaking things up! Judges want to know how your people and your work are blazing trails for the industry.
7. Excellent Business Performance
Year-on-year growth, new business, increased profits, healthy margins — let your numbers speak for themselves.
8. Industry Contribution and Impact
Outline the initiatives, decisions and people that have led to transformation of your agency and impacted the wider industry.
9. Quantifiable Results
Avoid vague generalisations. Provide actual, verifiable figures that point to the effectivity of your work. Don’t speculate — preference is given to completed results.
10. Creativity and Innovation
Don’t worry about bigger being better. Great innovation can happen within a specific consumer niche.
With these tips in mind, hurry and enter now at www.AOYawards.com.
