Entries from the UK, US, India, Brazil and the Netherlands are in the running to win a White Pencil at the 2014 D&AD Awards – a special category recognising the best creative ideas with a social purpose.
In Book and Nominated work in White Pencil was announced today, but entrants will have to wait until the Award Ceremony at Battersea Evolution on May 22 to find out whether they have been awarded.
At this year’s judging there are 8 In Books and 5 Nominated pieces of work. Nominated work in contention includes:
White Pencil
• Sweetie by LEMZ for Terre des Hommes
• Share My Dabba by McCann Erickson India for Happy Life Welfare, The
Dabbawala Foundation
• Real Beauty Sketches by Ogilvy & Mather Brazil Unilever
• GravityLight by Therefore for Therefore
• Climate Name Change by Barton F. Graf 9000 for 350 Action
All 13 entries will appear in the 52nd D&AD Annual, published by TASCHEN in September. The full list of work that has been awarded In-Book and Nomination can be found at the D&AD website.
D&AD CEO Tim Lindsay commented: “Entries to D&AD have gone up over 10% this year, which is a refection of D&AD’s increasing popularity in maturing creative markets like Brazil and China. The main theme we’re seeing this year is one of convergence: the lines between categories are becoming more and more blurred, which means ideas have to be smarter and the execution more pristine than ever. We’ve also seen a massive increase in smaller design studios entering – which I hope indicates the creative industries are in rude health at every level.”
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
To see some of the highlights from D&AD Judging, check out the live-blog.
