AMSTERDAM – Strategic expert Ben Armistead has been appointed to Head of Planning at 180 Amsterdam, on the back of the agency’s recent high profile work for world-leading brands such as Qatar Airways, PlayStation, DHL and REPLAY.
British-born Armistead joins the agency from his previous role as Global Planning Director at Wieden + Kennedy, where he was responsible for global planning for Electronic Arts and Powerade, as well as regional planning for Nike and ESPN. Prior to that he was a Senior Planner at Dare and Miles Calcraft Briginshaw Duffy, where he had a client roster that included the Department of Health and the Metropolitan Police. He was featured as a ‘Face to Watch’ by Campaign Magazine in 2010 and the same year was part of the team that saw MCBD crowned the IPA Effectiveness Company of the Year.
In his new role at 180 Amsterdam, keen triathlete Armistead has been tasked with taking an instrumental role in the agency’s ambitious future business plans, as well as spearheading strategic excellence for brands such as asics and Qatar Airways.
Armistead, Head of Planning, 180 Amsterdam, commented: “Strategic virtuosity is the life-blood of 180 Amsterdam. Not only does the agency have a brand strategy plaque in pride of place on its front door, it is the only agency in the world started by a strategic planner. To take such a pivotal role at one of the most talked about agencies in the world, and at such an important time, is a huge accolade and one that I am very much looking forward to.”
Al Moseley, President and Chief Creative Officer, 180 Amsterdam, commented: “Ben absolutely blew us away from the moment we met him. He consistently demonstrates a combination of passion and brand intelligence and he immediately felt like the perfect partner for 180 Amsterdam. He is, undoubtedly, one of the best strategists in the world right now and we anticipate great things ahead.”
