A total of 135 entries have been awarded across the Packaging Design, Graphic Design, Branding and Direct categories today ahead of the 2014 D&AD Awards.
In Book and Nominated work in these categories are announced today, but entrants will have to wait until the Award Ceremony at Battersea Evolution on 22 May to find out whether they have been awarded a coveted Yellow Pencil.
This year, 49 entries have been nominated for a Yellow Pencil:
Direct:
• Trial by Timeline by Colenso BBDO for Amnesty International
• Brothers in Arms – Bank Job by Draftfcb New Zealand for Brothers In Arms
• Road to Recovery by Leo Burnett Sydney for Diageo
• You Are My Son by Lowe/SSP3 for Ministry of Defense
• #theworldneedsmore by Leo Burnett New York for the United Nations, Office for
the Coordination of Humanitarian Affairs
• Recalling 1993 by Droga5 for New Museum
• Hope Soap by Young and Rubicam (Y&R) Johannesburg for Safety Lab,
Blikkiesdorp4Hope
• Deforested Field by Grey for WWF
• IBM Smarter Outdoor by Ogilvy & Mather Paris for IBM
• Air Force FM by George Patterson Young and Rubicam (GPY&R) for Melbourne
Defence Force Recruiting
• Stories For Every Journey by Droga5 Australia for Qantas Loyalty
Packaging Design:
• Momonga Furoshiki by JAPAN DESIGN COMITTEE
• The Electric Translator by JWT for Shanghai Samsonite
• Superformula to fight cancer by JWT Brasil for A.C.Camargo Cancer Center
• The Sharing Can by Ogilvy & Mather (Paris) for The Coca-Cola Company
• Pierre Herme Paris by Nippon Design Center, Inc. for Pierre Herme Paris
Graphic Design:
• Greeting Card 2013 by Havas France for Saut Hermès au Grand Palais, Paris –
Hermès
• Amsterdam Sinfonietta 2013 by Studio Dumbar for Amsterdam Sinfonietta
• IBM Smarter Outdoor Bench by Ogilvy & Mather (Paris) for IBM
• Animal Trees by Ogilvy & Mather India for WWF India
• Heart of the Arctic by Jam3 Royal Canadian Mint
• Miss Kō by GBH (Gregory Bonner Hale) for Miss Kō
• Labyrinth by Rose for Art On The Underground, Mark Wallinger
• CSPD 2012 Annual Report by WAX Partnership for Mickey Greiner
• Science Museum: 3D – Printing the Future by A+B Studio for Science Museum
• Kigo Kitchen Environment Design by Creature for Kigo Kitchen
• Liquitex Art Prize 2013 by Nippon Design Center, Inc. for bonnyColArt
• Whitney Musuem of American Art Identity Execution by Whitney Museum of
American Art
• Green Man Festival by YCN Studio for Green Man Festival
• Mind and Movement by Magpie Studio for Wayne McGregor & The Wellcome
Trust
• A Cutting-Edge Name Card by Grey Group Singapore for Salon De Choix / Ben
Chen
• Don’t Mess Around With Tim & Puma by Mimi Resort for Tim & Puma Mimi
• The Nike SB App by R/GA for Nike
• Chrome Super Sync Sports by Google
Branding:
• Dill – The restaurant by INGO for Lidl
• Cut to Build by Ogilvy & Mather Bangkok for The J.C.C
• Superformula to fight cancer by JWT Brasil for A.C.Camargo Cancer Center
• Born Risky Alternative Voices by 4creative for Channel 4
• Nördik Impakt 15 by Murmure for Arts Attacks!
• Fascination Mercedes – Mercedes-Benz at the IAA 2013 by Atelier Markgraph
for Daimler AG, Architecture: Kauffmann Theilig & Partner; Show,
Communications, Exhibit and Media Design: Atelier Markgraph
• Scrabble WiFi by Ogilvy & Mather (Paris) for Mattel
• IBM Smarter Outdoor by Ogilvy & Mather (Paris) for IBM
• Sorry I Spent It On Myself by adam&eveDDB for Harvey Nichols
• TAMABI by Tama Art University
• The Connaught by The Partners for The Connaught
A further 86 entries have achieved In Book recognition and all 135 pieces will appear in the 52nd D&AD Annual, published by TASCHEN in September. The full list of work that has been awarded In-Book and Nomination is attached – and can also be found at the D&AD website.
D&AD CEO Tim Lindsay commented: “Entries to D&AD have gone up over 10% this year, which is a refection of D&AD’s increasing popularity in maturing creative markets like Brazil and India. The main theme we’re seeing this year is one of convergence: the lines between categories are becoming more and more blurred, which means ideas have to be smarter and the execution more pristine than ever. We’ve also seen a massive increase in smaller design studios entering – which I hope indicates the creative industries are in rude health at every level.”
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
To see some of the highlights from D&AD Judging, check out the live-blog.
