A total of 171 entries have been awarded across the final five film, advertising and radio categories ahead of the 2014 D&AD Awards.
In Book and Nominated work in TV & Cinema Advertising Crafts, Film Advertising Crafts, Art Direction, Radio and Writing for Advertising is announced today, but entrants will have to wait until the Award Ceremony at Battersea Evolution on 22 May to find out whether they have been awarded a coveted Yellow Pencil.
This year, 47 entries have been nominated for a Yellow Pencil:
TV & Cinema Advertising
• Ed by Grey New York for States United to Prevent Gun Violence
• Living Room/ Closet/ Bathroom by AlmapBBDO for Volkswagen Do Brasil
• Camera Shy by Ogilvy & Mather London for Unilever
• Oreo Life Raft: 45 by Wieden+Kennedy Portland for Lisa Mann
• Smart Offroad by BBDO Germany GmbH for Daimler AG/ Smart
• Blazed by Clemenger by BBDO New Zealand for New Zealand Transport Agency
• If Only For a Second by Leo Burnett France for MIMI Foundation
• Real Beauty Sketches by Ogilvy & Mather Brazil for Unilever
• Misunderstood by TBWAMedia Arts Lab for Apple
• Sorry I Spent It On Myself by Adam&Eve DDB for Harvey Nichols
• The Epic Split by Forsman & Bodenfors for Volvo Trucks
Film Advertising Crafts
• Lurpak – Weave Your Magic by Work Post Films for Lurpak
• The Centaur by DDB Paris for Honda Moto
• Pony by Wave Recording Studios for W+K
• Devil’s Chair by Assembly Creative for Draft FCB, NZI Insurance
• The Scarecrow by Creative Artists Agency for Chipotle Mexican Grill
• Art of RAW by Glassworks for G-Star RAW
• The Man Who Couldn’t Slow Down by Droga5 for Hennessy
• Dicks Sporting Goods: Every Pitch by Anomaly New York for Dicks Sporting
Goods
• Whatever’s Comfortable Karate by Wieden+Kennedy New York for Southern
Comfort
• The Centaur by DDB Paris for Honda
• Bear & Hare by adam&eveDDB for John Lewis
• The Aftermath – The Bureau: XCOM Declassified by The Mill for 2K Marin, Team One
• The Search for BMF by Lion Nathan
• Chicken for Jung von Matt AG by Daimler AG
• Double A – Double quality paper for Henry de Czar by Double A
• Sorry, I Spent It On Myself by Outsider for Harvey Nichols
• Made from Cool by Bacon for Bestseller
• Chauffeur by AMV BBDO for Mars
• Made from Cool by Bacon for Bestseller
• Three, The Pony by The Moving Picture Company (MPC) for Three
• PETA 98% Human by The Mill for BBDO
• The Man Who Couldn’t Slow Down by Droga5 for Hennessy
• Assassin’s Creed Black Flag IV trailer, Defy by The Moving Picture Company
(MPC) for Ubisoft
Art Direction
• TAMABI by Tama Art University
• Tokyo City Symphony by Hakuhodo Incorporated for Mori Building
• The Sunday Times – Fashion Royalty – Michelle by Grey London for News UK
Writing for Advertising
• Sorry I Spent It On Myself by adam&eveDDB for Harvey Nichols
• Second Chance by Leo Burnett London for BITC
• Climate Name Change by Barton F. Graf 9000 for 350 Action
• What Sh-ts You? by Jamshop for The Jodi Lee Foundation
• I wish my son had cancer by Havas Media Group for Harrison’s Fund
• Born Risky Alternative Voices by 4creative for Channel 4
• Virgin Radio Campaign by H&C Leo Burnett Beirut for Virgin Radio
Radio Advertising
• Build It by Wurmser Ogilvy & Mather for La Jugueteria
• Road by DDB Sydney for Davina Hobbs
• Auto-Tune by Ogilvy & Mather London for Unilever
A further 124 entries have achieved In Book recognition, and all 171 pieces will appear in the 52nd D&AD Annual, published by TASCHEN in September. The full list of work that has been awarded In-Book and Nomination can be found at the D&AD website.
D&AD CEO Tim Lindsay commented: “Entries to D&AD have gone up over 10% this year, which is a refection of D&AD’s increasing popularity in maturing creative markets like Brazil and India. The main theme we’re seeing this year is one of convergence: the lines between categories are becoming more and more blurred, which means ideas have to be smarter and the execution more pristine than ever. We’ve also seen a massive increase in smaller design studios entering – which I hope indicates the creative industries are in rude health at every level.”
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
To see some of the highlights from D&AD Judging, check out the live-blog.
