PHILIPPINES, APRIL 18, 2011 – Philippine Marketing Association (PMA) will conduct a two-day seminar on marketing fundamentals, featuring Mr. Benjie Encarnacion, former Market Intelligence Head of Nestle Philippines; and Brendan Yu, a manager of several leading food chains.
The seminar is for those without any formal background in marketing, but who handle marketing management. Throughout the seminar participants will be taught key concepts in macro and micro-marketing, and how to formulate marketing programs that they can implement in their own organizations.
PMA has been conducting this seminar for over thirty years now, using marketing basics as a springboard for lively and engaging discussions. Participants are always presented with current and applied strategies by speakers who are established industry experts.
Marketing Works! will be held on April 27 and April 28, 2011. More details are available at their website.
