SINGAPORE – At the twelfth presentation of the Singapore Media Awards (SMA), winners were announced at a snazzy ‘Disruptive’ gala dinner at The Ritz Carlton, Millenia Singapore.
The Grand Prix or Best of Show was presented to Starcom Media Worldwide for its entry ‘The Unofficial Official Beer of Singapore’ for Asia Pacific Breweries (Singapore) Pte Ltd.
Health Promotion Board took the Client of the Year award while Havas Media Asia Pacific Pte Ltd went home with the coveted Media Agency of the Year title.
Awards were also presented to winners of the Single Media & Specialist Awards as well as the Brand Awards, SMA NexGen and Outstanding Achievement Awards.
Best Use of Digital
Achieving More With Less
MEC Singapore
Scoot Pte Ltd
Best Use of Mobile
Geo-Fencing the Competition (Mobile)
OMD Singapore
McDonald’s Restaurants Singapore Pte Ltd
Best Use of Magazine
LG G4 – See the Great, Feel the Great
Havas Media Asia Pacific Pte Ltd
LG Electronics Singapore Pte Ltd
Best Use of Newspaper
Probably The Best Job in the world
OMD Singapore Pte Ltd
Carlsberg Singapore Pte Ltd
Best Use of Out-of-Home
How AIA Broke Sales Record By Transforming Dull Wallscapes Into Singapore’s First
Large Scale Lenticular Art.
Starcom Media Worldwide
AIA Singapore
Best Use of Radio
Data Ex-Stream
Havas Media Asia Pacific Pte Ltd
Singapore Telecommunications Limited
Best Use of Television
MAKE YOUR BEER GĂO
Starcom Media Worldwide
Asia Pacific Breweries (Singapore) Pte Ltd
Best Use of Search
Driving ROI with Scootitude
Performics Singapore
Scoot Pte Ltd
Best Use of Data
Unlock The Power of DATA
Carat Singapore
MasterCard Singapore
When Wall Street Meets Madison Avenue
Carat Singapore
Resorts World Sentosa
Best Use of Video
Behind Changi
Havas Media Asia Pacific Pte Ltd
Changi Airport Group
Best Business to Business Campaign
99% SME
Havas Media Asia Pacific Pte Ltd Singapore Telecommunications Ltd
Best Experiential Marketing Campaign
Star Wars at Changi
Havas Media Asia Pacific Pte Ltd
Changi Airport Group
Best Strategic Launch
The Unofficial Official Beer of Singapore
Starcom Media Worldwide
Asia Pacific Breweries (Singapore) Pte Ltd
Best Integrated Media Campaign
Share a Coke SG50
Mediacom Singapore
Coca-Cola Far East Limited
Best Pan Asian Campaign
Airbnb Live Like A Local
Starcom Media Worldwide
Airbnb
Best Use of Budget
Health Promotion Board’s FoodSteps
MEC Singapore
Health Promotion Board
Best Youth Marketing Campaign
100PLUS 2015 SEA Games Campaign PHD Singapore Pte Ltd
F&N Foods Pte Ltd
Best CSR Campaign
Last Day of School
OMD Singapore
NTUC Income Insurance Co-operative Limited
Best Use of Content
Deadpool: Breaking the Fourth Wall Havas Media Asia Pacific Pte Ltd
Warner Bros. Singapore Pte Ltd (20th Century Fox)
Best Social Media Campaign
National Steps Challenge
MEC Singapore
Health Promotion Board
Most Innovative Use of New Technology
Beyond the standard remarketing – Echo Remarketing Performics
Singapore Airlines
Most Innovative Contribution to a Campaign by a Media Owner
AXA SmartFamily Moove Media Pte Ltd AXA Insurance
Strongest Brand
McDonald’s
Strongest Brand (Merit Award)
Brands’s ®
Most Progressive Local Brand
NTUC Income
Most Progressive International Brand
Carlsberg
Highest Equity Generating Brand
Marigold for the campaign ‘Marigold Heart Truths’
SMA 2016 NexGen
Toh Mei Siew & Eileen Tan
Mediacom
Media Person of the Year
Liu WeiKun, Galvyn
Associate Director
OMD Singapore Pte Ltd
Young Media Person of the Year
Lyn Lim
Account Manager
Mindshare Singapore
Young Digital Planner of the Year
Sia Shu Ping Fanny
Senior Media Planner
Mediacom Singapore
Marketer of the Year
Yvonne Low
Senior Director – Marketing, Digital & Menu Innovation
McDonald’s Restaurants Pte Ltd
Media Sales Person of the Year
Isaac Elias M Arif Bin Saini
Senior Account Manager
StarHub Pte Ltd – Media Sales
Client of the Year
Health Promotion Board
Grand Prix – Best of Show
The Unofficial Official Beer of Singapore
Starcom Media Worldwide
Asia Pacific Breweries (Singapore) Pte Ltd
Media Agency of the Year
Havas Media Asia Pacific Pte Ltd
