A total of 50 entries have been awarded across the Digital Marketing and Mobile Marketing categories at the 2014 D&AD Awards.
In Book and Nominated work are announced today, but entrants will have to wait until the Award Ceremony at Battersea Evolution on 22 May to find out whether they have been awarded a coveted Yellow Pencil.
This year, 13 entries have been nominated for a Yellow Pencil:
Digital Marketing
• The Challenge Lab by Droga5 for Prudential
• Climate Name Change by Barton F. Graf 9000 for 350 Action
• Google+ Same Sex Marriage by Ogilvy & Mather Paris for Google and Tous Unis Pour L’Egalite
• Sound of Honda/ Ayrton Senna 1989 by Dentsu for Honda Motor
• Delta Photon Shower by Wieden+Kennedy New York for Delta Air Lines
• The Epic Split by Forsman & Bodenfors for Volvo Trucks
• Real Beauty Sketches by Ogilvy & Mather Brazil for Unilever Mobile Marketing
• Food Photos Save Lives by Draftfcb New Zealand for UNICEF
• My Smart Eye by DDB Singapore for StarHub
• Racer by Google for Google
• Natalia Project by RBK COMMUNICATION for CIVIL RIGHTS DEFENDERS
• Durexperiment Fundawear by Havas Worldwide for Reckitt Benckiser Australia
• TXTBKS by DDB DM9JaymeSyfu for Smart Communications
A further 37 entries have achieved In Book recognition, and all 50 entries will appear in the 52nd D&AD Annual, published by TASCHEN in September. The full list of work that has been awarded In-Book and Nomination is attached – and can also be found at the D&AD website.
D&AD CEO Tim Lindsay commented: “Entries to D&AD have gone up over 10% this year, which is a refection of D&AD’s increasing popularity in maturing creative markets like Brazil and India. The main theme we’re seeing this year is one of convergence: the lines between categories are becoming more and more blurred, which means ideas have to be smarter and the execution more pristine than ever. We’ve also seen a massive increase in smaller design studios entering – which I hope indicates the creative industries are in rude health at every level.”
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
To see some of the highlights from D&AD Judging, check out the live-blog.
