721 Pencils awarded at D&AD 2018

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• United States tops the country rankings with 194 Pencils
• BBDO New York has won the most Pencils with a total of 26
• Black Pencil judging will be announced at 26 April Awards Ceremony

The 56th D&AD Judging Week has come to a close. 527 Pencils were awarded on the final day, bringing the total for this year to 721 Pencils, decided by juries made up of over 250 of the world’s top creatives. 

Entrants can visit www.dandad.org to see if they’ve won a Pencil, but they will have to wait until the Awards Ceremony at the Truman Brewery London on 26 April to see what kind – Wood, Graphite, Yellow or Black. 

The results are announced as the D&AD Festival opens its doors to the public today, with an exhibition of all winning entries. Highlights from the opening day of the festival include talks by Leila Fataar from Platform 13, Debbie Millman on her popular podcast Design Matters, and jury insight sessions where visitors can hear about some of the judges views on this year’s entries and what it takes to make Pencil-winning work. 

Top ranking countries by number of Pencils won are:

• United States – 194 Pencils
• United Kingdom – 165 Pencils
• Japan – 49 Pencils
• Germany – 46 Pencils
• France – 37 Pencils

Agencies who have received the most Pencils are:

• BBDO New York – 26 Pencils
• Dentsu – 18 Pencils
• DAVID Miami, AMVBBDO – 15 Pencils
• McCann New York –  13 Pencils

The full list of pencil winners by category: 

Categories

Film Advertising Crafts (85); Branded Content and Entertainment (46); Branding (42); Media (41); Direct (37); Graphic Design (37); Digital Marketing (34); Film Advertising (32); PR (30); Crafts for Advertising (30); Crafts for Design (28); Experiential (22); Press Advertising (22); Book design (22); Integrated (21); Art Direction (21);  Spatial Design (20); Product Design (19); Magazine and Newspaper design (18); Digital Design (17); Creativity for Good (16); Packaging Design (16); Music videos (16); Writing for Advertising (14); Outdoor Advertising (14); Radio and Audio (9); Writing for Design (7); Collaborative (5)

See below for a full listing of country rankings. 

All 721 Pencils will appear in the 56th D&AD Annual published later this year.

There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at seven. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional. 

D&AD CEO Tim Lindsay commented, “the last few days of judging have been incredibly inspiring, and we’re excited to open our doors today for this year’s Festival. All Pencil winning work is on show throughout the Truman Brewery, and will give visitors insight into what creative excellence means today. 

It’s great to see the range of work that creative minds all over the globe are producing. Long gone are the days when design and advertising operated in silos. The work being produced today touches many industries, and is testament to the value of creativity to business.”

To keep up with all the latest from D&AD, follow @DandAD on Twitter and look out for the official #DANDAD18 hashtag. 

Country ranking by number of Pencils won:

Here is the full list of Pencil winners:

D&AD 2018 All Results by adobo magazine on Scribd