ASIA-PACIFIC – JANUARY 2011 – The two-day Social Media Marketing conference comes to Hong Kong and Singapore this January 2011. Organized by Pacific Conferences, the conference brings together top digital marketing experts. Social Media Marketing will be held at the Sheraton Towers Singapore on January 17 to 18 and at the Regal Hongkong Hotel on January 20 to 21.
Among the speakers are Peter Dingle, Intel APAC Digital Marketing Manager & Social Media Lead; Carlos Palacios, Tribal DDB Digital Strategy Director; Charlie Pownall, Burson-Marsteller Asia Pacific Lead Digital Strategist; Andrew Knott, Euro RSCG Asia Pacific Chief Digital Officer; with Gregory Birge, CEO and Founder of F5 Digital Consulting as conference chairman.
Topics include digital customer adoption rates & segmentation, incorporating social media into the B2B sales cycle, scalable intelligence for a cohesive brand strategy, creative viral social campaigns connecting people and brands, dealing with negative social media backlash, encouraging community participation, leveraging on SEO, integrating social & traditional media to engage the community & empower customers, and metrics for campaign benchmarking.
For more information on Social Media Marketing, click here.
