ASIA-PACIFIC – SINGAPORE, NOVEMBER 3, 2010 – It’s Movember, the moustache month, where men all over the world embrace their natural upper lip hair in support of men’s health issues.
TBWA\ is bringing this movement to Singapore and growing moustaches in support of prostate cancer research in Singapore. It has created posters, a website and a Facebook page to spread word about the agency’s CSR initiative.
Pictures of the agency team who have committed to the fund-raising effort are uploaded on the website, including the ladies, who sport artificial hirsute. Movember being an equal opportunity month, girls can join in by going on a weekly group lunch out wearing their fake mo’s. How manly is that? (Very.)
PayPal donations are accepted. All proceeds go to the SingHealth Prostate Cancer Research Fund at the end of the month.
View the posters below.
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