ASIA-PACIFIC – MARCH 2011 – The Asian Marketing Effectiveness Festival has received a total of 858 entries for this year’s awards, double 429 entered last year and an all time high for the Asian Marketing Effectiveness awards, now on its 9th year as the largest and most prestigious effectiveness awards in the region.
India and Singapore are the top entrants with 171 each, followed by China with 111. Nineteen countries in total submitted, with the Philippines in eighth with 38 entries, after Hong Kong SAR (71), Malaysia (57), Australia (53) and Vietnam (46). Other submissions came from Thailand (34), Japan (32), Taiwan (23), Indonesia (16), South Korea (12), New Zealand (11), Sri Lanka (6), Bangladesh (3), Pakistan (2), and South Africa (1).
“To double the amount of entries is an incredible result for this year’s Asian Marketing Effectiveness awards,” says Myriam Coupard, festival director of the Asian Marketing Effectiveness Festival and Spikes Asia. “A clear indication that measurable and effective campaigns are now, more than ever, vital to brand development and growth. Within a rapidly evolving industry, marketers not only want to see that their campaigns are effective, but are challenging and demanding that they be so.”
The entries will be judged in Shanghai in May by a 36-strong jury from Asia-Pacific chaired by Bob O’Leary, Head of Global Marketing for Citi. The winners will be revealed and honored at the Asian Marketing Effectiveness awards ceremony on 13 May 2011 at the Pudong Shangri-La hotel in Shanghai, the culmination of the two-day Asian Marketing Effectiveness Festival organized by Cannes Lions and Haymarket Asia.
For further information or to register, visit www.ame.asia.
