MANILA – There’s a new business momentum in Vizeum Philippines. And this energy is driven by a brand refresh, coinciding with the agency’s global reinvigoration, which includes a re-energized logo symbolizing a new approach to better adapt to the constantly morphing media landscape.
From media connections that matter, Vizeum, a Dentsu Aegis Network brand, moves closer to the more tangible and relevant performance metric for clients, helping them in the task of business acceleration and growth through efficient use of media.
“We believe media has a central role to play in adding business value for our clients. In an increasingly complex world, understanding consumers as people is more important than ever before. Leveraging data enables us to influence behavior and drive value. Vizeum is a partner that is willing to push further, dig deeper into our client’s business and their consumers to create innovative solutions to their challenges,” newly appointed Vizeum regional CEO Duncan Pointer explains.
Dentsu Aegis Network (DAN) Philippines CEO Donald Lim declares, “Vizeum is growing at a rapid pace, a growth rate that surpassed expectations. Vizeum PH’s current office space for example, was designed to match three growth years from 2016, but with only three quarters of growth and development in 2017, we already expanded the office area; indeed, a symbolic gesture of Dentsu Aegis Network management’s support to high performing assets, and propel the agencies under its wings to soar higher.”
Twelve months ago, Vizeum was faced with the challenge to shape up or die in the vine. The reform measure started with the infusion of a new leadership. Oyie Pingol was hired as managing director and exceptional talents were added to match the requirement for faster agency growth.
Oyie Pingol states, “Credentials and a good company performance built in less than a year won’t even cut it for any client. We had to show ourselves and literally go through a revalida with clients to prove our capabilities before finally getting their nod. We intend to keep proving ourselves as we actually take on the tasks and responsibilities of gaining the trust and confidence of both existing and targeted clients.
A case in point is Abbott. A year ago, Abbott initially looked at the agency with unconfident eyes, but with continued and consistent effort, Vizeum was able to turn the negative impression around. Recently Vizeum was awarded the Agency on Record of Abbott.”
The months of continuous effort to put the agency on steadier ground, has been paying off, acquiring an average of two new accounts every month. “It’s certainly no picnic, but what we have right now is a product of nine months of grit and perseverance in the face of challenges to improve client servicing, perfecting our craft and winning new business,” Pingol avers. She believes that inertia is now on her side to go full swing as the brand transcends to a new phase, a re-energized pace, a refreshed face, and a bigger office space to make bigger things happen. #
