CANNES – It’s not everyday that a campaign calls for people to drink more beer for a good cause but Colenso BBDO found a way to do so. And for that, it scored the Outdoor Grand Prix at the 63rd Cannes Lions Festival of Creativity.
‘Brewtroleum’ or biofuel made from beer is what happens when the DB Export finishes brewing beer, leaving yeast leftovers that contain ethanol. These are processed by scientists and mixed with petrol to create sustainable fuel.
Brewtroleum Case Study Film_MASTER from Colenso BBDO on Vimeo.
“[Brewtroleum] will be a tough campaign to beat next year,” said Ricardo John, Outdoor Jury President and Chief Creative Officer, J. Walter Thompson in a press conference. “It addressed a problem for a big brand which is sales.”
John also pointed out that Outdoor campaigns are no longer just billboards, “there are no more boundaries. It’s pointless to discuss the technical aspects.”
Now, every man in New Zealand can save the world, one (oh alright, maybe two) beer at a time.
