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ASIA-PACIFIC – SINGAPORE, MARCH 28, 2011—As a tribute to actress Elizabeth Taylor, who passed away on March 23, Unilever brand LUX along with JWT have created a tribute video celebrating the past partnership between the beauty brand and the legendary actress.
During the 1940s and ‘50s Taylor was the face and voice of LUX, featured in LUX soap print ads and TV commercials as well as LUX Radio Theatre productions. The tribute video includes archive photos and rare footage of these well-known moments in the actress’ career, most notably the LUX soap 1956 TV commercial and the 1947 Radio Theatre production of ‘Cynthia,’ along with behind the scenes footage from these projects.
A LUX spokesperson said, “With this video we pay homage to Elizabeth’s legacy and beauty in all its personifications, which made her such an iconic LUX star.”
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