The Sweet Shop announced the signing of Andrew Lang to its roster of directors. With a background in documentary filmmaking, Lang’s work has been praised for both its gritty authenticity and bold stylistic flourishes. Bringing an observational approach and instinctive understanding of storytelling to his work, Lang has developed a reel featuring award-winning commercials, online content and documentaries.
“The Sweet Shop represents the best of all worlds,” says Lang of his decision to join the company. “The roster is small enough for there to be a strong relationship between the management and the directors, but there’s also a global reach through their network of offices. I’m thrilled to be joining.”
Lang’s directorial career was launched in 2009 when his documentary feature debut Sons of Cuba won ‘Best Documentary’ at the Rome International Film Festival, LA Latino Film Festival, and San Diego Latin American Film Festival as well as top honours at more than a dozen others. Spending three years in the Communist country, he gained unprecedented access to a secret boxing academy for young children, creating a film that was both a moving, intimate portrait of the boys and a wider commentary on the country itself. Since then, he has continued to direct gritty, intense work including the Channel 4 film, Afghanistan: Lights, Camera, Death Threats, about a group of Afghani directors targeted by the Taliban.
His trademark combination of realism and rich cinematic imagery has been used to create stylistically diverse pieces for companies such as Dulux, IKEA, FIFA, Gatorade and Samsung for which his piece We Are David Bailey won a Gold Lion at Cannes.
“Andrew has crafted work of a high level across all formats and for a variety of regions. His consistently strong and diverse work means he fits perfectly with The Sweet Shop. We’re really excited to have him here,” added Claire Davidson, Managing Director/Executive Producer for Asia/Mena.
“Andrew is an incredible filmmaker. His understanding of story, and ability to get to the heart of his narrative and characters is second to none. I’m hugely excited that Andrew has chosen The Sweet Shop to represent him internationally,” The Sweet Shop’s CEO/Founding Partner, Paul Prince commented.
Andrew’s signing is yet another indicator of The Sweet Shop’s ongoing commitment to growing talent with a strong voice and unique style across all parts of the globe.
