SINGAPORE – Ace Saatchi & Saatchi, TBWA\Santiago Mangada Puno, and McCann Worldgroup Philippines each took home a trophy in the recent 2018 Tangrams Effectiveness@Spikes awards held in the first day of Spikes Asia 2018.
The Tangrams are Asia Pacific’s most established awards honoring clients and their agencies for marketing strategies that deliver solid results.
Ace Saatchi & Saatchi bags Gold for Sponsorship & Event Marketing under Media Strategy category for the campaign, “Sangobion Bloody Concert” for client Sangobion IRON+. The Sangobion Bloody Concert was an activation campaign to raise awareness for an ignored disease that was in almost everyone’s blood: iron deficiency anemia.
Meanwhile, TBWA\Santiago Mangada Puno’s campaign on Bench “So In Love Eau De Toilette”, “Bench Demonstrates The Power of Winning Brand Engagement”, wins Bronze for Small Budget Marketing Campaign under Effectiveness category.
Another agency in the country that bags Bronze award for the same category is McCann Worldgroup Philippines for the campaign, “Valentines Joy for the Heartbroken” for client Jollibee.
The awards were given out during the first day of the Spikes Asia Festival of Creativity held at the Suntec Convention and Exhibition Centre, Suntec City, Singapore.
