BUSAN – Y&R New Zealand continues to reap awards for its peace campaign, ‘McWhopper’, after scoring the Grand Prix for Interactive and the Grand Prix of the Year Award for PR.
‘McWhopper’ was a campaign made for Burger King that offered a one-day-only truce with McDonald’s to celebrate Peace Day. The offer was to create a combination of the two famous burgers’ best ingredients, the Big Mac and Whopper, concocting one mega burger. The proposal, unfortunately, was rejected by McDonald’s.
The campaign also scooped three Golds, three Silvers and four Bronzes to add to Colenso BBDO’s metal haul.
Y&R New Zealand recently won two Grand Prix awards for ‘McWhopper’ at the Cannes Lions International Festival of Creativity.
Another winner of the Grand Prix of the Year Award and a cash prize worth US$10,000 is BBDO Bangkok for its campaign, ‘MotoRepellent’. The agency partnered with The Duang Prateep Foundation, a non-profit charity dedicated to improving the lives of slum residents in Thailand to help combat mosquito infestation and mosquito-borne illnesses in the slums with motorcycles.
‘MotoRepellent’ is a light-weight, mobile device filled with non-toxic mosquito repelling oil and magnetically attached to the end of a motorcycle’s exhaust pipe. Heat from the exhaust activates the oil and mosquito-repelling scent is propelled out into the air via exhaust pressure.
“It was a brilliant use of the Outdoor medium. This is the power of ideas that the Thai Government is taking on and turning it into something very significant for the country,” commented Craigen.
BBDO Bangkok also nabbed a Gold for Outdoor and a Silver for Design for ‘MotoRepellent.’
AD Stars received an unprecedented 18,000 entries and 3015 finalists across 22 categories–Design, Direct, Diverse Insights, Film, Film Craft, Outdoor, Place Brand, PR, Print, Promotion, Public Service Advertising PSA, and Radio–this year.
There were 43 jurors from 74 countries. Many of whom judged online. 31 ECDs came to Busan to judge the final round headed by the executive jury:
Film, Film Craft, Video Stars: Manoko Techera, Chief Creative Chairman/Marcel Worldwide
Diverse Insights, Outdoor, Place Brand: Jeremy Craigen, Global Chief Creative Officer Innocean Worldwide
Interactive, Integrated, Innovation, Mobile and Radio: Tim Doherty, CCO Isobar
Direct, Media, Promotion, PR: Leigh Reyes, President & CCO, MullenLowe Philippines
Design Grand Prix winner for ‘Life is Electric’, Dentsu, won Network of the Year.
