The AD STARS festival, awards ceremony, and Young Stars competition will all be happening tomorrow, August 24, and will be running up to August 26 at BEXCO, Busan, South Korea.
On its 10th year, AD STARS focuses on the relationships between creativity and technology. With the theme “Creativity +-x÷ Technology”, the festival is built around four principles in the form of mathematical formulae:
Creativity + Technology = Creativity and Technology bring a synergy
Creativity – Technology = Genuine creativity appeals to human nature with analog sensibility
Creativity x Technology = Creativity transforms and evolves according to technology
Creativity ÷ Technology = Technology helps to create a good creative idea for the world
This year, AD STARS also transformed its five-pointed star image into one that “breaks out of a frame and spreads in multi-dimensions with angles”.
While the festival has made a transformation in its 10th year anniversary, its tradition of awarding the best creative work in Asia and around the world remains. With a force of 210 judges screening work across 18 categories, AD STARS has selected 1,802 finalists out of 21,530 entries.
These finalists will again be put under the test by 30 Final stage judges who will finally select the winners and their metals. AD STARS has formed quite a diverse group of experts from Asia and the Pacific and even from Europe and North and South America. The Philippines will field two top creatives — Kat Gomez-Limchoc, Executive Creative Director at Blackpencil Manila / Leo Burnett Group Manila and Aste Gutierrez, President and Chief Creative Officer at BBH. Look up the roster of judges by jury here.
(READ: AD STARS 2017 announces judges by country)
The final winners will be announced at the Haeundae Grand Hotel in Busan on August 26. This year, the Philippines has a strong showing with several agencies claiming more than 10 final spots, and in the case of TBWA\Santiago Mangada Puno, more than 40 nods. Below is a list of all agencies with their respective finalist counts.
TBWA\Santiago Mangada Puno: 43
McCann Worldgroup Philippines: 12
BBDO Guerrero: 11
Publicis JimenezBasic: 11
J. Walter Thompson: 9
Ace Saatchi & Saatchi: 5
Dentsu Jayme Syfu: 4
DDB Tribal Worldwide Philippines: 3
Leo Burnett Manila: 2
Y&R Philippines: 1
AD STARS also has its own young creative competitions, the Young Stars AD Competition and New STARS AD Competition. Two art-copy teams will represent the Philippines in the form of former Young Lions Andi Olbes and Nicole Sunga of Tribal DDB, and Dionie Tanada and Sajid Guerrero of FCB Manila.
(READ: AD STARS unveils 70 New Stars of 2017, PH with four representatives)
On its 10th year, AD STARS continues to invite the biggest names and companies in the industry. Google Korea, Yahoo Japan, UCLA, Facebook, Havas Korea, Grey Group Canada, BBH Singapore, BBDO Bangkok, Cheil Worldwide, DAVID Miami, and McCann London will be fielding their top people to impart knowledge and insights on the latest developments in the creative industry. This year, the festival’s keynote speaker is Go Mizushima from LINE Corporation, one of the region’s biggest messaging app networks.
(READ: Line Corporation’s Go Mizushima will be keynote speaker at AD Tech in AD STARS 2017)
For the full programme, visit the AD STARS website here.
See what else is in store for you at www.adstars.org.
As media partner, adobo magazine will be reporting and covering live from the AD STARS festival. Stay tuned to our social media pages on Facebook, Twitter, Instagram, and YouTube for updates and exclusive content.
