AD STARS 2019: Shanghai Normal University Team Named Winner for Young Stars Ad Competition

“We loved their idea because firstly, it is tailored specifically for Busan. It’s engaging, sharable and allows the experience of Busan to be enjoyed by others. But the part that really took it to Gold is the level of craft in every facet of the campaign: the thinking behind the name, the typography and right down to the packaging of the case study. Bravo to the team,” says Nkanyezi Masango, Creative Director at King James in South Africa, who helped judge the Young Stars competition.Young Stars gives university students from around the world a taste of what it’s like to work in advertising.

This year, their brief was to sell Busan as the ultimate tourist destination using social media – with just 30 hours to create a solution.A team from South Korea won Silver: congratulations to Jihee Woo (Sookmyung Women’s University), Yoonjae Hong (Seoul National University of Science and Technology) and Minye Lee (Dankook University).

“Their idea is genius because it’s based on a great insight. It solves a problem that most tourists face with a simple yet innovative solution. Overall, the quality of ideas created by all Young Stars teams was impressive considering it had to be produced in 24 hours. There were a handful of entries that really went far beyond my expectations,” says Masango.

There were two Bronze winners: Hyunji Ryu from Sookmyung Women’s University in South Korea; and Surawit Khwanmuang, Teerawat Kraiarb and Sapsiri Pramsa-nga from Bangkok University.

This year’s Crystal winners are: Chun-Hua Chang and Ting-Yu Liu from Fu Jen University in Taiwan; Maksim Zamakhin, Vladislava Kishikova and Ilia Sarapultsev from Wordshop Academy in Russia; and Kirill Pavlyukevich, Elvira Sadykova and Svetlana Kuznetsova from Wordshop Academy (Belarus and Russia).

If you are interested in applying to take part in the 2020 Young Stars AD Competition, contact zannylee@adstars.org. For more information, visit adstars.org