BUSAN – For the first time in its seven-year history, AD STARS doled out two Grand Prix of the Year awards in the Products & Services category, awarding the top prize to entries under Film and Integrated.
The Grand Prix of the Year is given to two of the best campaigns from among the Grand Prix winners. There are two categories for the Grand Prix of the Year: Products & Services, and Public Service Advertising. The winners receive a plaque and a cash prize of USD 10,000.
Volvo Trucks’ ‘The Chase 360’ by Forsman & Bodenfors emerged with the Grand Prix of the Year in Products and Services.
“A product demonstration is as old as advertising itself, but they found a way to do it completely new. It was also very brave. It was executed absolutely flawlessly, and I think that attracts not only the advertising community but hundereds of millions of people around the world who have viewed it online,”Jury head Lauren Connolly said.
Another automobile ad, Honda Motors’ ‘Sound of Honda/Ayrton Senna 1989’ by Dentsu Japan, also received the Grand Prix of the Year in Products and Services.
Juror Janez Racuscek, executive creative director of Luna\ TBWA said that the ad was one of the most inspiring campaigns he’s seen.
“Bold idea, masterfully executed, and the technology used was really supporting the brand idea. Honda, one of the most daring brands of today, is bringing Ayrton Senna to life again, and like I say this is the power of dreams at its best,” he said.
At the same time, the Public Service Advertising Grand Prix was won by Shanghai General Motors’ ‘Human Traffic Sign’ by Lowe China.
Grand Prix winners include:
– Honda Motors’ ‘Sound of Honda/ Ayrton Senna 1989’ by Dentsu Japan in Interactive, Interactive Craft, Branded Content, Promotion, and Innovation
– ‘Rice-code’ by Hakuhodo, Inc. in Outdoor, Direct, Outdoor Craft, Promotion, and PR
Cannes Lions 2014: Rice-Code, Inakadate Village (Hakuhodo Tokyo) from MediaCat TV on Vimeo.
– Worldwide Fund for Nature’s ‘The Ant Rally’ by BBDO Germany in Public Service Advertising
– Friends of Nature’s ‘Rebirth after Reading’ by Cheil China in Campaign Presentation Video
– Suntory’s ‘Suntory Hibiki Glass’ by Hakuhodo kettle in Design
– Shanghai General Motors’ ‘Human Traffic Sign’ print campaign by Lowe China in Print Craft
– UNHCR’s ‘Invisible People’ by Cheil Worldwide in Public Service Advertising
– MINI and SPCA New Zealand’s ‘Driving Dogs’ by FCB New Zealand
This year’s AD STARS saw 1,666 entries advancing to the finals. Of these, 242 were awarded Grand Prix, Gold, Silver, Bronze, and special awards.
TBWA was named Network of the Year, and Cheil Worldwide Agency of the Year, while the Advertiser of the Year was given to Samsung Electronics.
The awarding ceremony was held at the Busan BEXCO on August 23.
