BUSAN – The recently concluded AD STARS in Korea has been renamed to Busan International Creative Convention (BICC), the first of several changes being made to the seven-year-old festival for its 2015 run.
Other changes include the addition of a new category, Video Contents, addressing the recent creative trend toward participation campaigns that use mobile, SNS, and other digital platforms to share content.
The cash prize for Grand Prix of the Year awardees has also been increased from USD 20,000 to USD 200,000 dollars, which will be divided among the two winners.
Also, while entry will remain free, a processing fee will be received for the works that make it to the final rounds.
This years festival saw the entry of 12,591 works from 62 countries, 250 of which had the honor of winning awards.
The Grand Prix of the Year was awarded to three works for the first time in the festival’s history.
Co-winners of the Grand Prizes in the Products and Services category are The Chase 360° for Volvo Trucks by Forsman & Bodenfors from Sweden, and Sound of Honda / Ayrton Senna 1989 for Honda Motors by Dentsu from Japan, while the winner in the Public Service category is Human Traffic Sign for Shanghai General Motors by Lowe China.
In addition, TBWA is awarded the Network Award of the Year, and Cheil Worldwide the Agency of the Year Award, which is given to an advertising company receiving the highest marks based on the awards won by it in the current year. The Advertiser of the Year Award has gone to Samsung Electronics.
The BICC will be held under the theme of ‘Beyond’ for three days from Thursday, August 20, 2015.
