Adam&EveDDB London took home the top prize in the Cannes Lions Promo & Activation category, winning the Grand Prix for their ‘Sorry I spent it on myself’ Christmas campaign for Harvey Nichols.
Promo & Activation Jury President Susan Credle, Leo Burnett CCO Chicago said of the work, “A brief for Harvey Nicols has got to be terrifying and exciting at the same time. The expectations, and the expectations. First, the audacity to say our brand is so beloved that one can almost pass off paper clips as very special. Second, the pluck to show the range of items one truly should want in the most subversive way. This work is dripping with creative confidence.”
At the awards ceremony on June 16, Cannes Lions gave out 20 Gold Lions, 29 Silver Lions, and 44 Bronze Lions.
From Asia, Australia had five winners, including a Gold Lion for Grey Melbourne’s ‘Ungiven Gifts’ for the Transport Accident Commission.
Silver Lions went to Clemenger BBDO Melbourne’s ‘Boobs’ for Pacific Brands Underwear Group and to George Patterson Y&R Brisbane’s ‘Mozzie Box’ for SP Brewery.
Bronze Lions went to Grey Melbourne Australia’s ‘Wipe Off 5’ for the Transport Accident Commission, and to Whybin\TBWA’s ‘ANZ GAYTMS’ for ANZ.
Japan had three winning entries, with Dentsu Tokyo’s ‘Sound of Honda/Ayrton Senna 1989’ for Honda Motor Co. getting a Gold Lion and a Silver Lion.
Meanwhile, Hakuhodo Tokyo bagged a Bronze Lion for ‘The Photogenic Beer’ for Kirin Brewery.
China had one winner, a Bronze Lion to Ogilvy Beijing’s ‘Making Clothing Donation Instantly Rewarding’ for China Foundation for Poverty Alleviation.
Thailand had one winner, Ogilvy & Mather Bangkok’s ‘Return of the Ashes’ for HHK Intertrade took home a Bronze Lion.
