ASIA-PACIFIC – MARCH 2011 – DDB Group Asia Pacific was awarded the Network of the Year at the Asia Pacific Advertising Festival (ADFEST) 2011 held in Phuket over the weekend. The network bagged a total of 24 awards and 13 finalists, enabling it to secure the top network honor at ADFEST, helping it match its Network of the Year win at Spikes Asia last September and Creative Network of the Year status conferred by Campaign Asia Pacific in December 2010.
Six regional offices contributed to the haul: DDB China Group Shanghai, DM9JaymeSyfu, DDB Group Melbourne, DDB Group New Zealand, DDB Hong Kong Group and DDB Singapore.
John Zeigler, Chairman & CEO of DDB Group Asia Pacific, Japan and India said, “The recognition we received at ADFEST was phenomenal. Winning 25 metals is a record haul for us. In fact it’s more than the last two years combined!”
“DDB China Group’s famous ‘Green Pedestrian’ picked up a Gold and a Best of Show in Outdoor – proving once again it is one of the most impressive campaigns that came out of Asia last year. However, it was DDB Group Singapore’s performance that really secured our number one position by bagging 12 medals and five finalists – including Best Press campaign and two Golds for ‘Coin Landscapes’ for Rough Guide Budget travel guide, as well as eight Silvers and one Bronze.”
DDB Group Asia Pacific winners at ADFEST are as follows:
FILM LOTUS
Single for best of Communication Media and Publications
Agency: Naga DDB Malaysia
Title: Break up
Brand: Celestial Movies
Award: Bronze
Single for best of entertainment, recreation and leisure
Agency: DDB New Zealand
Title: Lucky Dog
Brand: Lotto
Award: Silver
PRESS LOTUS
Single for best of health and personal care
Agency: DDB DM9 JaymeSyfu
Title: Opera
Brand: Pharex Carbocisteine
Award: Bronze
Campaign for best of health and personal care
Agency: DDB DM9 JaymeSyfu
Title: Centre of attention (campaign)
Brand: Pharex Carbocisteine
Award: Bronze
Single for best of household products and maintenance
Agency: DDB Hong Kong
Title: Cornflakes
Brand: Fresh lock
Award: bronze
Single for best of communication media and publications
Agency: DDB Singapore
Title: Mountains
Brand: Rough Guide Budget Travel guide
Award: Silver
Agency: DDB Singapore
Title: Road
Brand: Rough Guide Budget Travel guide
Award: Silver
Agency: DDB Singapore
Title: Landmarks
Brand: Rough Guide Budget Travel guide
Award: Gold
Campaign for best of communication media and publications
Agency: DDB Singapore
Title: Coin landscapes (campaign)
Brand: Rough Guide Budget Travel guide
Award: Best
Single for best of social engagements
Agency: DDB Singapore
Title: Pimple
Brand: Breast Cancer Foundation
Award: Silver
Campaign for best of social engagements
Agency: DDB Singapore
Title: Obsessions
Brand: Breast Cancer Foundation
Award: Silver
POSTER LOTUS
Single for best of communications media and publications
Agency: DDB Singapore
Title: Landmarks
Brand: Rough Guide Budget Travel guide
Award: Silver
Campaign for best of communications media and publications
Agency: DDB Singapore
Title: Coin Landmarks (campaign)
Brand: Rough Guide Budget Travel guide
Award: Silver
Single for best of social engagements
Agency: DDB China Group – Shanghai
Title: Green Pedestrian
Brand: Environmental foundation
Award: Silver
Agency: DDB Singapore
Title: Pimple
Brand: Breast Cancer Foundation
Award: Silver
Campaign for best of social engagements
Agency: DDB Singapore
Title: Obsessions
Brand: Breast Cancer Foundation
Award: Bronze
OUTDOOR LOTUS
Transit Medium
Agency: DDB Singapore
Title: Volume Bar
Brand: Noise cancelling headphones
Award: Silver
Agency: DDB Singapore
Title: Coin landscapes
Brand: Rough Guide Budget Travel guide
Award: Gold
External/streets signs and street furniture
Agency: DDB China Group – Shanghai
Title: Green Pedestrian Crossing
Brand: China Environmental Protection Foundation
Award: Gold
Ambience
Agency: DDB China Shanghai
Title: Green Pedestrian Crossing
Brand: China Environmental Protection Foundation
Award: Best
Guerilla
Agency: DDB China Shanghai
Title: Green Pedestrian Crossing
Brand: China Environmental Protection Foundation
Award: Silver
RADIO LOTUS
Campaign for best of communication media and publications
Agency: DDB Group New Zealand
Title: Arts channel: Rothko, Van Gough, Pollock
Brand: Arts channel
Award: Silver
CYBER LOTUS
Online banner advertising
Agency: Naga DDB Malaysia
Title: UV away
Brand: Neutrogena
Award: Bronze
Best art direction
Agency: DDB Group Melbourne
Title: Devil’s lair website
Brand: Devil’s lair wine range
Award: Silver
PROMO LOTUS
Agency: DDB Group Melbourne
Title: Dirty dishes
Brand: Cussons Morning Fresh
Award: Silver
