PATTAYA – ADFEST 2016 opens its doors to delegates on Wednesday, March 16, at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand. This four-day advertising festival celebrates and inspires the industry of creativity through it’s outstanding speaker sessions, workshops and Lotus Awards ceremony.
Intelligent creativity at heart
The theme of ADFEST 2016 seeks to astonish, disrupt, transform, and engage creative professionals everywhere to produce great ideas that challenges the boundaries of innovation in the new digital age.
“Our industry needs people who can not only process information and crunch data but also tell stories and engage minds, which is the goal of ADFEST 2016. Festival goers will learn how to harness their creativity intelligently, and come away excited by the possibilities for the future,” says Jimmy Lam, President of ADFEST.
The design of the 2016 ADFEST icon was done by last year’s Jury President of Design by tradition – the brilliant Pum Lefebure, Co-Founder and Chief Creative Officer of Design Army. A whimsical maze of impossible shapes and eternal stairwells representing the human mind and its anatomy of a creative process.
ADFEST welcomes all delegates with the brand new 2016 ADFEST APP for Apple and Android phones. It can be downloaded from searching the App Store or via a QR code on the official website. It features the program, jury members, the latest updates, and videos from ADFESTbuzz, the best local restaurants, and entertainment plus finalists and winners.
For the first time ever the festival will consist of not three, but four days of speaker sessions divided into Craft focused contents from March 16 and 17, and Creativity focused on March 18 and 19. Fifty-two invited speakers and workshop lecturers prepared plenty of creative wisdom to keep delegates fueled for the upcoming year.
Grand Jury President Jeremy Craigen
Leading the eight panels of Jury Presidents is Jeremy Craigen, the Global Chief Creative Officer at Innocean Worldwide from Seoul, South Korea. There are 18 award categories being judged by 57 juries,who traveled from 18 cities all over the world to guarantee the standard of this year’s Lotus Awards.
Lotus Awards glory
ADFEST 2016 collected more than 3,100 entries from 296 companies across 39 cities worldwide. The awards ceremony will be held on the evening of Friday, March 18 and Saturday, March 19 for all categories including Young Lotus, Popular Vote, and Special Lotus Awards.
ADFEST 2016 “Creative Intelligence” is currently taking place until March 19 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand.
