Chow Kok Keong, Executive Creative Director of Hakuhodo Indonesia, knows what it takes to win. His achievements include winning five Agency of the Year Awards for three agencies: Advertising Agency of the Year, Citra Pariwara Awards 2016, for Hakuhodo Indonesia. Media Agency of the Year, Citra Pariwara Awards 2016, for Hakuhodo Indonesia. Agency of the Year, Kancil Awards 2015, for Dentsu Utama, Malaysia. Agency of the Year, Kancil Awards 2013, for TBWA Malaysia. Malaysia Agency of the Year, Campaign Brief Asia Creative Ranking 2014, for TBWA Malaysia.
In the recent Indonesia Citra Pariwara Awards, Kok Keong and his team won five out of the six overall Best of Category Awards in Print, Film, Outdoor, Direct and Non Conventional. To date, he has taken home more than 130 international and regional awards including Cannes, D&AD, One Show, Clio, LIAA, Australia Award, Spikes Asia, ADFEST, New York Festival and Busan Adstar.
He has served on the jury panel for several award shows including Spikes Asia 2014, ADFEST 2015, Busan AdStar 2013, Malaysia Kancil Awards 2012 – 2015, and Indonesia Citra Pariwara Awards 2015.
In an on-location interview with adobo magazine at the ongoing 2017 AdFest in Pattaya, Thailand, where he serves as jury for the Design and Print Craft Lotus, he shares this insight: “Craft is still crucial in the category, some good ideas failed due to lack of good finishing and design. The jury panel formed by an industrial designer, graphic designers and advertising art guys. Hence, we have rich diversity of opinion when comes to craft.”
He reveals what piece of work stood out for him, confiding, “The Unusual Football Field, I love it so much. Simply because it is beyond design. It is an out-of-the-box design idea with purpose.” The Unusual Football Field was developed by AP (Thailand) in Khlong Toei community, Bangkok, Where this isn’t enough space for a standard football field. It does have numerous asymmetrical spaces scattered across the district which AP developed into mini football fields with unusual shapes.
Asked what about the AdFest he likes so much, he had this to say: “AdFest is always one of my favorite shows around the region, I love the fantastic judging system and the award ceremony.”
