JUREEPORN THAIDUMRONG
CHIEF CREATIVE OFFICER
GREYNJ UNITED
BANGKOK
Adfest 2017 Jury for Branded Content Lotus
1. Insights on the judging
There are about more than 140 entries. I’m happy to see more interesting and brave works from Taiwan, Japan, Thailand this year.
2. What was the most interesting piece of work and why is this your pick?
I have a few favorites:
‘The unusual football field’ – a very nice idea for a property development brand. Giving positive impact and very relevant to the products this brand offers.
‘The missing look alike campaign’ – great idea and very effective.
Glenlivet ‘Single Belief’ – It’s soooooooo boring and I hate it. But I really admire its bravery.
3 What do you like about Adfest?
What makes Adfest different from other award shows is the people. I believe there is no advertising festival that feels this warm and friendly.
Jureeporn Thaidumrong is indisputably one of the most awarded and renowned Creatives in the advertising industry. More commonly known as “Judee” amongst her peers or “Jeh Ju” (Big Sister) amongst Thai locals.
Judee started out as a copywriter at DY&R Bangkok before joining Leo Burnett, followed by Far East DDB, then Ogilvy & Mather, and later Saatchi & Saatchi as Executive Creative Director.
In almost 30 years of career journey, Judee has become one of the most influential figures to shape Thai advertising. Under her leadership, O&M won Thailand’s first-ever Cannes Gold Lion in 2000, and Saatchi & Saatchi won Thailand’s first-ever D&AD Pencil in 2003.
In 2005, Judee opened her own shop, JEH United, which later merged with Nude Communication as NudeJEH. In this independent venture, Judee has created famous and multi-awarded work, including Smooth-E mini-series commercial, Sylvania “Picnic” TVC and the controversial “Sorry Thailand” long-form TVC that reflected on the nation’s political turmoil in 2010. In 2006, Judee was named Creative of the Year by Hong Kong’s Media Marketing Magazine and ranked #1 in Campaign Brief Asia as the Hottest Creative in Asia.
In 2015, NudeJEH joined WPP Network under Grey Group as GREYnJ UNITED where Judee leads as the Chairwoman/CCO. Since then, the agency has given birth to several famously effective campaigns such as BBQ Fulfill, The Waiter’s Mom, and Nautilus Tuna “Break Up” online film.
Judee is also known for her love of animals and nature. She’s currently hosting 56 stray cats and working on a massive reforestation project at Mae Wang, Chiang Mai.
