In photo: Shiseido Co. Ltd., Tokyo winning the Film Craft Grande Lotus for “The Party Bus”
ADFEST is delighted to reveal the winners of 10 of a total 19 categories, which were announced today at the ADFEST 2019 Lotus Awards. Creative professionals from agencies, digital and production studios were presented with trophies tonight in the first of two Awards ceremonies. The second ceremony takes place tomorrow night, 23rd March, at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand.
Fifty-six jury members from 22 cities chose this year’s winners, guided by Grand Jury President Mark Tutssel, Executive Chairman and Global Chief Creative Officer at Leo Burnett Worldwide, Chicago.
Jimmy Lam, President of ADFEST, said: “ADFEST Lotus Awards juries have always been selected to represent the diversity of cultures in our region and I have always been proud of their passion and integrity.
With Lotus Roots being an integral part of our awards portfolio, it is critical that we have an all-star jury of experts in their field who represent different cultural perspectives from markets around the world. This year I am also delighted that so many female leaders accepted our invitation to join the ADFEST jury, making this year the highest quota of female jurors in our festival’s history.”
INTERACTIVE LOTUS
This year, there were 96 entries in the Interactive Lotus category with 6 Bronze, 4 Silver and 2 Gold awards. There was no Grande awarded. Two Gold Lotuses in Interactive were awarded to:
• Dentsu Inc., Tokyo for Gatsby Perfect Skin Lotion ‘The Kawaii Tweak Hazard Song’
• BWM Dentsu, Sydney for The AIS Association ‘Project Revoice’.
Silver:
• TBWA\ Hakuhodo Inc., Tokyo for Goulburn Valley ‘GOULBURN VALLEY FOOD TOURS’
• Innocean Worldwide, Seoul for Hyundai Motor Company ‘Car Curling’
• TBWA\ Hakuhodo Inc., Tokyo for Propilot ‘Propilot Hotel’
• BBDO Guerrero, Manila for Snickers ‘Wrong World Finals’
Bronze:
• Dentsu Inc., Tokyo for Kodansha Comics ‘The Low-Budget Manga Parody’
• Leo Burnett Sydney, Sydney for Samsung ‘Make My Idea’
• TBWA\ Santiago Mangada Puno, Manila for Bahay Tuluyan Philippines (Shelter House) ‘Disgusting Stories’
• Publicis Singapore, Singapore for Vicks India ‘One in a Million’
• Che Proximity, Melbourne for Cochlear ‘Hearprint’
• Hakuhodo Inc., Japan for Retrip ‘Deep Learning Japan’
– BWM Dentsu, Sydney for The AIS Association ‘Project Revoice’.
Interactive and Mobile Jury President Natalie Lam, International Executive Creative Director, New York, said: “What we liked about ‘The Kawaii Tweak Hazard Song’ is it has high entertainment value while also making us question our addiction to social media and why we spend so much time on it. It’s fun; it made us laugh. We also loved Project Revoice, which is not only an impressive piece of technology but it serves a bigger human purpose. We really could see how giving back someone’s voice is such a magical, moving thing.”
MOBILE LOTUS
Mobile Lotus received 65 entries with 3 Bronze, 5 Silver and 1 Gold Lotus awards. There was no Grande awarded. Hakuhodo Inc., Tokyo won Gold for Panasonic Hearing Instruments ‘Bird Hearing Test’.
Gold:
• Hakuhodo Inc., Tokyo for Panasonic Hearing Instruments ‘Bird Hearing Test’
Silver:
• Cheil Worldwide, Seoul for Seoul Metropolitan Government/ Hope Bridge ‘Dutsee’
• Cheil Worldwide India, Gurgaon for Good Vibes ‘The Good Vibes Project’
• Innocean Worldwide Seoul, Hyundai Motor Company ‘Car Curling’
• Sun-Ad Company Limited, Tokyo for Gakuwari Campaign ‘Enjoy School Days!’
Bronze:
• WAT Media PVT, Mumbai for Project Nanhi Kali ‘#PowelessQueen’
• BBDO Bangkok Ltd, Bangkok for Depression Awareness Campaign ‘Predict to Prevent’
“This is a very charming piece of work. When people lose their hearing, they can no longer hear certain birdcalls. So Hakuhodo created an app encouraging people to test their hearing in the forest by listening for different birds. It’s essentially a hearing diagnostic tool, but it makes the experience fun, and uses a lot of data to turn a dry subject into a very charming experience,” said Interactive and Mobile Jury President Natalie Lam, International Executive Creative Director, New York.
“Overall, I’m really amazed at the number of non-tech brands in Asia, particularly Japan and Korea, that are using AI and data in really interesting ways,” says Lam.
DESIGN LOTUS
From a total of 241 entries to the Design Lotus category, there were 12 Bronze, 10 Silver, 6 Gold and 1 Grande Lotus awards. The Grande Design Lotus was awarded to Innocean Worldwide, Seoul for Hyundai Motor Company ‘2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion’.
“Innocean’s campaign for Hyundai is a really fantastic piece of design, executed at a huge scale. We were very impressed with this category overall – one thing I love about Asian award shows is that you see different local cultures embedded in the work. In some sub-categories in particular, such as Posters, we saw incredible amounts of excellent, very diverse work,” said Design and Print Craft Jury President Ali Rez, Regional Creative Director, Impact BBDO Middle East & Pakistan, Dubai & Lahore.
Barbara Humphries, Creative Director at The Monkeys, Sydney also judged the Design and Print Craft Lotus categories. She said: “I thought the quality of the work overall was of a really high standard, and there were many outstanding pieces. Print is a wonderfully tactile medium and that plays a huge role in how we view and experience the design itself. Continually seeing design and communication online, it’s easy to forget how fundamental our senses are in appreciating craft on a physical and human level.”
Regarding this year’s Grande Design winner, she added: “For us it came down to the integration of the idea through the physical experience of the work, the chosen visual language, and the impact of the design itself. It was a really moving piece of work.”
Six Gold awards in Design were awarded to:
• TBWA\Hakuhodo Inc., Tokyo for AIG Japan Holdings ‘Pride Jersey’
• TBWA\India, Mumbai for Neurogen Brain and Spine Institute ‘Blink to Speak’
• Dentsu Inc., Tokyo for Kanazawa High School Sumo Wrestling Tournament ‘72 Posters for School Teams participating in the High School Sumo Tournament – Project to increase Sumo Wrestlers’
• Dentsu Inc., Tokyo / Que Corporation for Ofurobu ‘Find a new face of ‘Ofuro’’
• The Brand Agency, Perth for Foodbank WA ‘Hungry Puffs’
• TBWA\Santiago Mangada Puno, Manila for Pacific Paint (Boysen) Philippines Inc. ‘This is a tree’.
TBWA\ Santiago winning for “This is a Tree”
Silver:
• J. Walter Thompson Hong Kong, Hong Kong for Save the Children, ‘Pass on the Blessing’
• TBWA\Santiago Mangada Puno, Manila for Pacific Paint (Boysen) Philippines Inc. ‘This is a tree’.
• Dentsu Inc., Tokyo for Heartland Beer ‘Heartland 365’
• Hakuhodo Indonesia, Jakarta for Sushi Sei ‘FLAVOURFUL OCEAN – SALMON/OCTOPUS’
• Dentsu Inc., Tokyo for Dentsu Advertising Awards 2018 ‘Aspiration & Perspiration’
• Dentsu Inc., Tokyo for JAPANESE SAKEMATSURI 2018 ‘Sake Adventure’
• TBWA\India, Mumbai for Neurogen Brain and Spine Institute ‘Blink to Speak’
Bronze:
• Innocean Worldwide, Seoul for I Hate Monday ‘7 Braille Socks’
• Grey Group Hongkong, Hong Kong for Greepeace ‘Polluted Soap’
• Dentsu Inc., Tokyo for Table-Tennis Championship ‘OOEDO-ONSEN TABLETENNIS CHAMPIONSHIP’
• Serviceplan China, Beijing for Potfolio Night ‘Seek Your Way Campaign’
• Prakit Advertising Limited, Bangkok for Steadtler Highlighter Pens ‘Genocide’
• Dentsu Inc., Tokyo for Kobe Newspaper ‘Since 1995’
• Tarpoot Dentsu, Mumbai for Dulux ‘Nazar Battu Lid’
• BBDO Guerrero, Manila for Snickers ‘Wrong World Finals’
• Cheil Worldwide, Seoul for Seoul Metropolitan Government/ Hope Bridge ‘Dutsee’
• BWM Dentsu, Sydney for The ALS Association ‘Project Revoice’
• The Nine Shanghai, Shanghai for Rokid ‘Handheld Concert
• Tarpoot Dentsu, Mumbai for Dulux ‘Painted by Paint’
PRINT CRAFT LOTUS
There were 137 entries to the Print Craft Lotus category and 4 Bronze, 7 Silver, 4 Gold and 1 Grande Lotus awards. The Grande Lotus for Print Craft was awarded to Ogilvy Hong Kong for KFC Hong Kong ‘Hot & Spicy campaign’.
“This is fantastic work from its conceptual design to the craft, which is awesome – but it’s also a client’s dream because the product is so large. They did it so well, it’s just a really beautiful piece of work,” said Design and Print Craft Jury President Ali Rez, Regional Creative Director, Impact BBDO Middle East & Pakistan, Dubai & Lahore.
Barbara Humphries, Creative Director at The Monkeys, Sydney also judged the Design and Print Craft Lotus categories, and adds: “This one was a bit of a no brainer, as it was so strong in so many of the sub-categories. A very humbling example of a simple idea executed faultlessly.”
Gold awards in Print Craft were also awarded to:
• Ogilvy Hong Kong for KFC Hong Kong ‘Dragster’
• Illusion Co., Ltd., Bangkok and Ogilvy Group Thailand, Bangkok for Freeland ‘Kill one, Kill all’
• Ogilvy Hong Kong for KFC Hong Kong ‘Hot & Spicy Campaign’
• Cheil Worldwide, Hong Kong for JBL (ITECT Ltd) ‘Block out the Chaos Campaign’.
Silver:
• Prakit Advertising Limited, Bangkok for Steadtler Highlighter Pens ‘Genocide’
• Dentsu Inc., Tokyo for Ofurobu ‘Find a New Face of “Oforu”‘
• Dentsu Inc., Tokyo for Kobe Newspaper ‘Since 1995 Campaign’
• Illusion Co. Ltd., Bangkok for KFC Hongkong ‘Shuttle’
• Illusion Co. Ltd., Bangkok for KFC Hongkong ‘Heroes’
• Illusion Co. Ltd., Bangkok for JBL ‘Block out the Chaos Campaign’
Bronze:
• Dentsu Inc., Tokyo for Tohoku Shinkansen ‘Get Back’
• Dentsu Inc., Tokyo for Table-Tennis Championship ‘OOEDO-ONSEN TABLETENNIS CHAMPIONSHIP’
• Serviceplan China, Beijing for Potfolio Night ‘Seek Your Way Campaign’
• TBWA\ Thailand, Bangkok for McDonald’s ‘The All Nighters Campaign’
BRAND EXPERIENCE & ENGAGEMENT LOTUS
The Brand Experience & Engagement Lotus was formerly called the Promo Lotus category. From 230 entries, there were 6 Bronze, 9 Silver, 5 Gold and 1 Grande Lotus awards. The Grande Lotus was awarded to Dentsu Inc., Tokyo for Chicken Ramen ‘Akuma No Kimura (Demonically Spicy Ramen)’.
Dentsu Inc. winning the Grande Lotus for Brand Experience and Engagement Lotus for Chicken Ramen
“The Grande winner is full of fun and happy energy. This devilish campaign showed the boldness of transforming Chicken Ramen’s lovely character Hiyoko-chan into a monster chicken full of evil energy. It’s a great idea to celebrate the 60th anniversary of the world’s oldest ramen, and it’s a powerful animation and witty story that’s going to spread through social networks. It completely captivated the judges, and most of all, it was a perfect fit for the category.”
“The overall level of entries in this category was very high. We laughed or cried during the judging because there was a lot of empathy shown in the ideas, which actually drive the market and create a lot of repercussions at a fraction of the cost,” said Kate Hyewon Oh, Chief Creative Officer at Cheil Worldwide, Seoul and this year’s Brand Experience & Engagement and Direct Jury President.
Congratulations to our Gold winners:
• Dentsu Inc., Tokyo for SOH ‘Play with your food’
• TBWA\Hakuhodo Inc., Tokyo for AIG Japan Holdings, ‘Pride Jersey’
• BBDO Bangkok for Mercedes-Benz Vans ‘The Universal Language of Pain’
• Hakuhodo Kettle Inc., Tokyo for Y!Mobile ‘720 Hours of Youth’
• Hakuhodo Kettle Inc., Tokyo for Takasaki City ‘Red Restaurants List’
Silver:
• Innored, Seoul for The North Face ‘Super Air Down Drone Attack’
• Cheil Worldwide, Seoul for Firevase ‘Firevase’
• Dentsu Inc., Tokyo for SOH ‘Play with your Food’
• The Brand Agency, Perth for Foodbank WA ‘Hungry Puffs’
• Leo Burnett Israel, Tel Aviv for Alexander Brewery ‘Gaza Border Beer’
• Robot Communications Inc., Tokyo for Fukushima-Minpo ‘POSTABLE FUKUSHIMA LOCAL PAPER’
• BBDO Bangkok Ltd, Bangkok for Depression Awareness Campaign ‘Predict to Prevent’
• BWM Dentsu, Sydney for The ALS Association ‘Project Revoice’.
• Geek Pictures Inc., Tokyo for Tommy Hilfiger ‘Make It a Runway’
Bronze:
• Flock Company, Jakarta for Grab ‘Wearable Poster’
• ADK Creative One, Tokyo for KFC ‘Fried Chicken Bath Bombs’
• Dentsu Inc., Tokyo for Yoho Brewing ‘Bossy-Talk Detector’
• CJ Worx, Bangkok for Pretz ‘The Unnamed Box’
• Cheil Worldwide, Seoul for Seoul Metropolitan Government/ Hope Bridge ‘Dutsee’
• Dentsu Inc., Tokyo for SOH ‘Play with your food’
DIRECT LOTUS
There were 187 entries to the Direct Lotus category with 4 Bronze, 3 Silver, 8 Gold and 1 Grande Lotus trophies awarded. The Grande Lotus for Direct was awarded to CHE Proximity, Melbourne for Carsales.com.au ‘AutoAds’, which also won two Gold Lotuses.
“Auto Ads was unanimously chosen by all of us. It’s a really smart campaign that tailors the business of selling used cars directly to consumer’s needs. Consumers have a wonderful experience with their uploaded cars and even their names appearing on TV and online in cool advertisements. It is a perfect campaign in terms of scale and outcome,” said Brand Experience & Engagement and Direct Jury President Kate Hyewon Oh, Chief Creative Officer at Cheil Worldwide, Seoul.
In terms of emerging trends, Oh says: “We are seeing more and more consumer involvement in the creative process, and creating results together. Consumers are no longer audiences, but colleagues and competitors on the creative stage. Sometimes I’m afraid of those changes as a creator, but if we accept that creative is not a one-way show, but a journey that’s being made together with consumers, we’ll find many possibilities in this trend.”
Congratulations to this year’s remaining Gold winners in Direct:
• Hakuhodo Kettle Inc., Tokyo for Takasaki City ‘Red Restaurants List’, which won two Golds
• The Brand Agency, Perth for Foodbank WA ‘Hungry Puffs’
• Cheil Worldwide, Seoul for Firevase ‘Firevase’
• CHE Proximity, Melbourne for Cochlear ‘Hearprint’
• BWM Dentsu, Sydney for The ALS Association ‘Project Revoice’.
Silver:
• J. Walter Thompson Hong Kong, Hong Kong for Save the Children, ‘Pass on the Blessing’
• Che Proximity, Melbourne for Cochlear ‘Hearprint’
• R/GA Tokyo, Tokyo for Shiseido ‘My Crayon Project’
Bronze:
• Dentsu Inc., Tokyo for Fukushima-Minpo ‘Postable Fukushima Postal Paper’
• Leo Burnett Melbourne, Melbourne for Glide Fins ‘Fin for a Fin’
• Mullenlowe Singapore, Singapore for CMO ‘Kids that No One Noticed’
• The Govt. Pte. Ltd., Singapore for History Channel ‘Dramabait Cam’
OUTDOOR LOTUS
Outdoor Lotus received 211 entries, with 6 Bronze, 5 Silver, 4 Gold and 1 Grande Lotuses awarded. The Grande Lotus for Outdoor was awarded to J. Walter Thompson, Bangkok for Netflix ‘Narcos The Censor’s Cut’. “The quantity of finalists might have gone down in the Outdoor and Press categories, but the quality of the winners retains its high standards,” said Outdoor and Press Jury President Yang Yeo, Asia Pacific ‘Creative Kaiju’ at Hakuhodo Inc., Tokyo.
“Reflective of the current media landscape, Print as a medium continues to dwindle, but Outdoor on the other hand is getting more exciting – especially when mobile, tech and social are incorporated seamlessly into the idea and the execution,” says Yeo.
This year’s Gold Outdoor winners are:
• Wieden+Kennedy, Shanghai for Nike China, ‘Nike React Stunt’
• Innored, Seoul for The North Face ‘Super Air Down Drone Attack’
• TBWA\Thailand, Bangkok for McDonald’s ‘The All Nighters Campaign’.
• Ogilvy Hong Kong for KFC Hong Kong ‘Hot & Spicy Campaign’
Grand Prix KFC Hot & Spicy by Ogilvy HK
Silver:
• TBWA\Santiago Mangada Puno, Manila for Pacific Paint (Boysen) Philippines Inc. ‘This is a tree’.
• Rabbit Digital Group Company Limited, Bangkok for SIAM COMMERCIAL BANK ‘Mae-Ma-Nee Money Solution’
• CJ Worx, Bangkok for Line TV ‘Watch Me Project’
• Leo Burnett, Sydney for Samsung Vivid Sydney ‘The Night. Reimagined.’
• Hakuhodo Hong Kong for Society for Community Organization (SOCO) ‘Subdivided Flat in a Lane’
Bronze:
• Ogilvy Group Thailand, Bangkok for Lego ‘Imagine: Dragon/ Whale/ King Kong’
• Grey Worldwide India, Mumbai for Mahinda Rise ‘SEHAT KA BATUA – THE HEALTH PURSE’
• Taproot Dentsu, Mumbai for Dulux ‘NAZAR BATTU LID’
• Wolf Bangkok, Bangkok for Netflix ‘Lick Away Bad Day’
• The Brand Agency, Perth for Foodbank WA ‘Hungry Puffs’
PRESS LOTUS
From 82 entries, there were 4 Bronze, 1 Silver, 1 Gold and 1 Grande Lotus trophies awarded. The Grande Lotus for Press was awarded to Ogilvy Hong Kong for the KFC Hong Kong ‘Hot & Spicy’ campaign. One Gold trophy was also awarded to TBWA\Thailand, Bangkok for McDonald’s ‘The All Nighters’ campaign.
“Both Grande winners in Press and Outdoor are big ideas, creating big impact, for big brands,” said Outdoor and Press Jury President Yang Yeo, Asia Pacific ‘Creative Kaiju’ at Hakuhodo Inc., Tokyo.
Silver:
• McCann Worldgroup India, Mumbai for Cigna TTK ‘Get Health Insurance Already (Print)’
Bronze:
• Ogilvy Group Thailand, Bangkok for Lego ‘Imagine: Dragon/ Whale/ King Kong’
• Ogilvy Hong Kong, Hong Kong for Medecins Sans Frontieres ‘WHICHEVER SIDE CAMPAIGN ‘
• Dentsu Singapore, Singapore for SANRAKSHAN.ORG ‘The Unspoken Truth Campaign’
• Frontage Inc., Tokyo for SHINANO MAINICHI NEWSPAPER ‘The Unspoken Words of Family’
FILM CRAFT LOTUS
From 315 entries, there were 11 Bronze, 7 Silver, 6 Gold and 1 Grande Lotus awards. The Grande Lotus was awarded to Shiseido Co. Ltd., Tokyo for Brand Shiseido ‘The Party Bus’, directed by Towerfilm Tokyo, which also won 1 Gold Lotus.
“Overall there was some really strong work. I think what made the winners worthy was that we found ourselves wanting to award them in multiple categories – even ones they hadn’t submitted for! It’s a true testament to their overall quality of craft that their excellence wasn’t limited to just one area but we saw excellence throughout these pieces,” said Film Craft and New Director Jury President Ali Brown, Partner and Executive Producer at Prettybird, Los Angeles.
Regarding the overall category, Brown observed: “There seemed to be a return to classicism of sorts. Rather than seeing work that sort of challenged the category or showed real innovation, the work overall felt much more traditional. The craft was still quite good but in a classically cinematic way versus anything that felt really progressive or groundbreaking. There are of course always exceptions, but in general this was the trend we sensed when looking across the landscape of entries.”
Congratulations to our remaining Gold award winners:
• GREYnJ United, Bangkok for K Plus ‘Friendshit’, which won four Gold Lotuses
• The Monkeys, Melbourne and Level Two Music, Melbourne for Holden ‘Not to be Outdone’.
Silver:
• Wieden + Kennedy Shanghai, Shanghai for Nike China ‘Nike SH JDI’
• Earlyman Film, Mumbai for CAUVERY ‘The Story of Kaveri (And Every River Everywhere)’
• ALT.VFX, BRISBANE for Westpac ‘Westpac 200’
• Cyberagent Inc., Tokyo for Honda ‘Honda “Origami”‘
• TOHOKUSHINSHA FILM CORPORATION, Tokyo for JMS ‘The Stop Line of Love Campaign’
• Nylon Studios, Sydney for Westpac ‘Westpac “Help. It’s What Australians Do”‘
Bronze:
• FP7/CAI , Cairo for Rexona and Clear ‘The Other World Cup’
• J. Walter Thompson India, Mumbai for Jimmy Nelson Foundation ‘Blink Test’
• Leo Burnett Melbourne, Melbourne for Honda Australia ‘The Centre of Everything’
• HS AD, Seoul for Baedal Minjok ‘Adventure of Baedal Minjok – Delivery of the Restaurant Food’
• Dentsu Inc., Tokyo for Chicken Ramen ‘Akuma No Kimura (Demonically Spicy Ramen)’
• FP7/CAI, Cairo for Badya ‘Badya the Creative City’
• Wolf Bangkok, Bangkok for Central Department Store ‘Shop Hard Work Harder’
• Geek Pictures Inc., Tokyo for Gatsby ‘Gatsby Cop’
• Colenso BBDO, Auckland for Skinny New Zealand ‘Skinny – Brand’
• UNITED ASATSU INTERNATIONAL LTD., TAIPEI for City Cafe ‘7’
• Tokyo Agency Inc., Tokyo for Tokyu Group ‘Beyond Now’
NEW DIRECTOR LOTUS
From 18 entries, there were 2 Bronze and 1 Gold awards, but no Grande Lotus in this category. The Gold Lotus was awarded to Linkfilms, Shanghai for WABC ‘The Role’.
Bronze:
• DIRECTORS THINK TANK SDN BHD, KUALA LUMPUR for TSANG FUK SAU FUNERAL SERVICE ‘In Memories’
• FP7/CAI , Cairo for Rexona and Clear ‘The Other World Cup’
“Having judged New Director categories in other shows in the past, I will say that this year’s winner is one of the best pieces of work I’ve ever seen in that category in any festival worldwide. It is a real achievement in filmmaking for a new director, or any director, and I hope it goes on to win many awards,” said Film Craft and New Director Jury President Ali Brown, Partner and Executive Producer at Prettybird, Los Angeles.
FABULOUS FIVE
ADFEST’s ‘Fabulous Five’ program is one of the world’s most respected platforms for kick-starting the careers of commercial directors. Five directors with less than two years’ experience were invited to direct 5-minute short films inspired by the theme of ADFEST 2019, “TMRRW.TDAY”.
Congratulations to Mai Murata, Assistant Director from Dentsu Creative X Inc., Tokyo who was awarded a Commendation for her short film, “My Jellyfish”.
Film Craft and New Director Jury President Ali Brown, Partner and Executive Producer at Prettybird, Los Angeles, says: “We were blown away by the quality of these films. We ended up with films that for the majority far exceeded our expectation of what would be delivered and that was a really inspiring surprise. I’m personally very passionate about supporting emerging directors and I could see that these Fabulous Five not only were all truly gifted, but had incredible support systems in place that really helped them bring their vision to life at the highest level. That fusion of great young talent with strong production support is really what’s needed to bring forth the best next generation of filmmakers and it’s quite rare to have that combination.
“As for the winner, it was very close but ultimately one film rose to the top for its excellence across so many facets of production. For an emerging filmmaker it was a great testament that you cannot solely have a cool concept or a great actor, but need to make sure that every element of your filmmaking is strong.”
The other finalists are: Jo Motoyo, Director from Tokyo/Taiyo Kikaku Co., Ltd., Tokyo; Naoto Mitake, Director from AOI Pro. Inc., Tokyo & Directors Think Tank, Kuala Lumpur; Rin Soejima, Director from AOI Pro. Inc., Tokyo; and Tomu Yamaguchi, Director from AOI Pro. Inc., Tokyo.
Founded in 1998, ADFEST is Asia’s longest-running and most celebrated regional creative festival. ADFEST is included in the WARC Rankings, successor to The Gunn Report, which combine the winners’ lists from the world’s most important awards to establish the annual worldwide league tables for the global advertising industry.
Follow this year’s winners via #ADFEST2019 and #TMRRWTDAY on Facebook, Twitter, Instagram and LinkedIn (linkedin.com/company/adfest-official).
