ADFEST 2019 is fast approaching and we’re counting down the days until it officially starts. The program is out, the speakers and sessions have been shared, and the jury names have been announced. In the next few days leading up to ADFEST’s official opening, we’ll be sharing everything you need to know about the biggest advertising conference in Southeast Asia, happening in Pattaya, Thailand.
As Executive Chairman of Leo Burnett Worldwide, Mark lead’s the network’s unrivaled creative firepower across the world and is responsible for setting the company’s vision. Mark oversees the creative output for some of the world’s most respected brands, including Samsung, McDonald’s and General Motors. One of the most awarded creative directors in the industry, Mark’s work has garnered every major creative accolade. During his tenure, Mark has won over 600 Cannes Lions, including nine Cannes Grand Prix, three Titanium Lions, four Glass Lions, the first ever D&AD White Pencil, two D&AD Black Pencils, 6 Clio Grand Prix, four One Show Best of Show Pencils, two ADC Black Cubes, and two Emmy Awards. Campaign Magazine named Mark the ‘No.1 Worldwide Creative Director’.
When most agency folk were desperately trying to ‘get digital’, Craig headed in the opposite direction. After starting his career in Sydney as a front-end developer, he moved to London where he transitioned from developer to creative, taking a Digital Creative role at one of Facebook’s first major media partners. Returning to Sydney he joined TBWA\TEQUILA\. Over the following 11 years he led their integration drive, bringing his digital heritage to foster media neutral thinking to create truly integrated responses for brands including Apple, 100% Pure New Zealand, NRMA & M.J. Bale. Along the way he’s been awarded at Cannes, Spikes, D&AD, The One Show, AWARD, including 2 ADFEST Grand Prix and the Effectiveness Lotus.
Pinit was the Chief Creative officer at J. Walter Thompson Bangkok for over seventeen years. During his tenure, despite the devastating economic downturn in Thailand, Pinit’s gentle but firm leadership had propelled the Agency from virtually nowhere to become the top creative hot-shop in Thailand. The continuous successes had put JWT Bangkok on No.11 in ranking as the Most Awarded Agency in the World by Gunn Report in 2003. With a series of stellar performance at local and international award shows for Chiclets, Viagra, Orange, Ford Ranger, Nippon Paint, Double A Paper, Top Charoen Optical, Muang Thai Assurance, and Oriental Princess, Pinit was awarded Creative of the Year in Asia Pacific by Media Magazine in the same year.
Richard Lee is regarded by many as a brand marketing maverick who helmed PepsiCo China for almost two decades. He has shaped the most exciting entertainers in each era and has guided brand campaigns that continue to stand on the forefront of entertainment and content marketing, such as the establishment of China’s first major pop music billboard chart (Pepsi Music Chart) and the collaboration with Chinese e-commerce giant TMall in the groundbreaking creation of PepsiTMall.com. The magnum opus born of his vision was the multi year extravaganza brand IP “Bring Happiness Home”. Over the past 8 years, the content has been viewed more than any other advertising campaigns in China.
Since leaving PepsiCo in 2017, Richard was China Chairman of entertainment LiveNation and cofounded Frontier Communications that support brands in developing branded entertainment.
Born ‘84, Tahaab’s first word was “Astronaut”. In ‘94, he watched a movie that changed his life: Forrest Gump. It taught him how to make an ordinary life, legendary. Just like Baby’s Day Out. In ‘97, he met Mr. Adolescence with a myriad of regrettable haircuts. Today, he heads strategy, data, intelligence and creative effectiveness for FP7/McCann Worldgroup across the MENAT region.
Possessing strategic leadership, integrated communications, and management experience spanning MEA and Asia, he specializes in Business and Data Analysis, Brand Strategy, Creative Strategy, Content Strategy and Digital Strategy, Cross-channel Integrated Solutions, Relationship Marketing and Customer Experience Management. He has won 400+ regional and global awards across Cannes, Effies, NYF, D&AD, Andy’s, Clios, Midas, Warc, Lynx, One Show, including a 120+ Effies. He is the most awarded strategist in MENAT.
Thomas Hongtack Kim is a Creative Solutionist and founder of ‘2kg’, creative solution lab. Before this, he has worked for Cheil Worldwide as an Executive Creative Director of Creative Innovation Group. He has received numerous international advertising awards such as Cannes International Festival of Creativity, One Show, D&AD, New York Festival, London International Awards, ADFEST, Spikes Asia, Webby Awards, IF Design Awards, Adstars,… And he also participated as a member of the jury for Cannes Chimera, One Show, London International Awards, New York Festival, ADFEST, Spikes Asia, Digital Media Awards, Ad Stars and etc., and as a speaker for Cannes International Festival of Creativity, Anuncio@Madrid, ADFEST, Spikes Asia, Google Taiwan, Yahoo Hong Kong, I@T, ROI@Shanghai, Blizzard, and etc… As a result, he was selected ‘Creator of the year’ 2012 for his creative excellence by Campaign Asia-Pacific and has been ranked #8 in the Top 10 Executive Creative Directors worldwide in the Directory Big Won Rankings 2013 as the only Asian executive creative director.
Related Links:
The Biggest Ever Lineup of Global Creative Leaders Gather for Adfest 2019
Leo Burnett Global CCO Mark Tutssel Leads Judging Grand Jury President
Leo Burnett’s Mark Tutssel: ‘You’re only as good as your next idea’
