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“Why instinct, alchemy and entrepreneurial thinking will win the creative future”—this is the synopsis for Mark Tutssel’s, the Executive Chairman and Global Chief Creative Officer of Leo Burnett Worldwide, session at ADFEST 2019. He is set to share on March 23, Saturday why he believes it’s time for the industry to be brave again and to follow its gut instincts and hunches.
As Tutsell oversees Leo Burnett’s creative output for some of the world’s most respected brands like Samsung, McDonald’s and General Motors, it’s a real treat to hear about his insights and stories about following one’s gut in the world of advertising.
“The secret to our success has been the relentless focus on creativity at the core of everything we do, and in creating an environment where creativity can flourish and people can thrive,” says Tutssel, who is also joining ADFEST 2019 as the festival’s Grand Jury President.
“We’ve never rested on our laurels, which goes back to something Leo Burnett once said: ‘I have learned to practice what I call ‘constructive dissatisfaction’.’ That ethos means that each day we’re motivated to find new, fresh, innovative and memorable ideas that will make people sit up and take notice. You’re only as good as your next idea, and that’s what makes this industry — and Leo Burnett — so special.”
Tutssel’s work has garnered every major creative accolade, including over 600 Cannes Lions, three Titanium Lions, four Glass Lions, the first ever D&AD White Pencil and countless Lotus Awards.
“ADFEST is one of our industry’s most respected events and a personal favourite of mine among the regional festivals. It’s a hotbed of creativity and learning, with a hugely passionate delegation,” he says.
‘Obey Your Hunches’, presented by Mark Tutssel, takes place during the Creative@ADFEST stream on Saturday 23rd March, 4:50pm.
